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Amanda Sakuma

๐Ÿ‘ค Speaker
37 total appearances

Appearances Over Time

Podcast Appearances

Marketplace
CPI, demystified

Coming up... You know, a size 8 in one store will not be a size 8 in another store.

Marketplace
CPI, demystified

The struggle is real.

Marketplace
CPI, demystified

Thank you so much for having me.

Marketplace
CPI, demystified

And manufacturers only loosely follow those guidelines, if at all.

Marketplace
CPI, demystified

And so it just leaves this scenario where, you know, you have to do the trial and error of trying things on in store.

Marketplace
CPI, demystified

You know, a size eight in one store will not be a size eight in another store.

Marketplace
CPI, demystified

And that just leaves a lot to have to navigate.

Marketplace
CPI, demystified

It's so difficult.

Marketplace
CPI, demystified

I think we have this idea of what is a kind of normal medium-sized woman or just what a normal size is.

Marketplace
CPI, demystified

And I don't think that that correlates with the reality of humans, of modern women in the US especially.

Marketplace
CPI, demystified

And it starts at the age of 15 is around the age when most girls are able to start wearing women's clothing for the first time.

Marketplace
CPI, demystified

You know, the fifth percentile, you know, the smallest 15-year-olds are able to fit into the smallest sizes.

Marketplace
CPI, demystified

And the largest 15-year-olds are able to fit into the largest sizes.

Marketplace
CPI, demystified

But that is both the first and the last time that they're able to wear women's clothing.

Marketplace
CPI, demystified

Because after that point, as women age, you know, your size changes as you age, which I think is a very natural thing.

Marketplace
CPI, demystified

And it just creates this dynamic where as you age, you're getting pushed out of women's sizing options entirely.

Marketplace
CPI, demystified

The median woman in the US wears a size 18, but the average regular clothing line goes up to only a size 16.

Marketplace
CPI, demystified

So that means over half of all adult women are essentially pushed out of all regular clothing lines, which is kind of a problem.

Marketplace
CPI, demystified

It's really hard not to just internalize the struggle of trying to find clothes that fit right.

Marketplace
CPI, demystified

It's hard not to kind of take it personally and think it's, oh, this is just a me problem.

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