Amarpreet Kalkat

Let's go right ahead.

So Frohl provides consumer intelligence.

We largely look at public social data, use that to build these insights, knowledge about people, about brands, businesses, markets,

And, you know, on the customer side, we work a lot with marketing departments, research insights teams.

We also now recently started working with product owners, you know, products that need to be consumer aware.

So plugging in consumer awareness, you know, as a service, essentially based on what we know about the people.

So take a retailer, for example, eBay, Flipkart, et cetera, our customers.

So we work with a marketing or marketing analytics research team.

And for them, understanding the consumer is the holy grail, right?

For marketing guys, that's a really big thing.

Yes, so we work, for example, the shipping team at eBay.

The Shipping Insights team works with us.

Now, they want to understand how's the experience that consumers have with eBay shipping.

They want to understand how do they compare to their competitors.

They want to see how their programs, you know, etc.,

are doing.

They want to understand if people care more about faster delivery or cheaper delivery.

So there are a lot of questions about the consumer that you can get answered from social data.

So we help them get those answers.

Not exactly.