SaaS Interviews with CEOs, Startups, Founders
EP 636: Bangalore Startup Hits $40k MRR Helping 18 Customers Get Consumer Data Using Social Intelligence with Frrole CEO Amarpreet Kalkat
21 Apr 2017
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What consumer intelligence services does Frrole provide?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: How does Frrole utilize social data for customer insights?
We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka. Many of you who I've met in person have seen my unbelievable dashboards that I built. You know, I'm an analytics-like crazy person. I love the data, and I love presenting the data in beautiful dashboards that my team can use on their mobile devices, their phones, and TVs throughout the office.
Chapter 4: What is Frrole's business model and revenue structure?
Now, the way I do this without having to hire a big development team is at nathanlacka.com forward slash analytics. It's using a company called Clipfolio, and I'll tell you more later on in the show how I use them. It's nathanlacka.com forward slash analytics. This is episode 636. Coming up tomorrow morning, we hear from Clayton Mask, the CEO of Infusionsoft.
Chapter 5: What challenges did Frrole face during its pivot to B2B?
I get into the weeds with Clayton. He gives us the reason Infusionsoft did not IPO, how they passed $100 million in annual recurring revenue with $125 million raised, helping 45,000 SMBs with marketing and sales automation. I also ask him if he'll go public. Good morning, everybody. Nathan Latke here.
Chapter 6: How does Frrole manage customer retention and churn?
Our guest this morning is Amapreet Kalkut. He is the CEO and co-founder of Froll, an AI, that's artificial intelligence startup that is redefining consumer intelligence. He loves building things, be it product, revenue streams, teams, or organizations. Amapreet, are you ready to take us to the top?
Let's go right ahead.
Chapter 7: What marketing strategies is Frrole currently experimenting with?
Very good. All right. Tell us what Froll does. What's the business do and how do you generate revenue?
So Frohl provides consumer intelligence.
Chapter 8: How does Frrole's team structure support its operations?
We largely look at public social data, use that to build these insights, knowledge about people, about brands, businesses, markets, And, you know, on the customer side, we work a lot with marketing departments, research insights teams. We also now recently started working with product owners, you know, products that need to be consumer aware.
So plugging in consumer awareness, you know, as a service, essentially based on what we know about the people.
So Wox, okay, so I don't understand yet what it does. So give me an example of a customer paying you and tell me exactly how they use you.
So take a retailer, for example, eBay, Flipkart, et cetera, our customers. So we work with a marketing or marketing analytics research team. And for them, understanding the consumer is the holy grail, right? For marketing guys, that's a really big thing.
So be specific, though. I'm going to agree with eBay. So eBay is using you, and tell me exactly how they're doing it.
Yes, so we work, for example, the shipping team at eBay. The Shipping Insights team works with us. Now, they want to understand how's the experience that consumers have with eBay shipping. They want to understand how do they compare to their competitors. They want to see how their programs, you know, etc., are doing.
They want to understand if people care more about faster delivery or cheaper delivery. So there are a lot of questions about the consumer that you can get answered from social data. So we help them get those answers.
So you're scraping kind of open social APIs like Facebook, Twitter to kind of do this processing?
No.
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