#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
Yeah, there's some ancillary stuff that they could do. Kind of. So, yes. They could go and, you know, have a more profitable niche, and they could say, I see, like, sports medicine, for example, PRP injections, the lifetime value of that customer is higher. So if they, like, niched down into something that was...
#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
Yeah, there's some ancillary stuff that they could do. Kind of. So, yes. They could go and, you know, have a more profitable niche, and they could say, I see, like, sports medicine, for example, PRP injections, the lifetime value of that customer is higher. So if they, like, niched down into something that was...
#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
Yeah, there's some ancillary stuff that they could do. Kind of. So, yes. They could go and, you know, have a more profitable niche, and they could say, I see, like, sports medicine, for example, PRP injections, the lifetime value of that customer is higher. So if they, like, niched down into something that was...
#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
So part of the problem is that we're not hitting our break even at these numbers because we haven't figured out marketing yet. Once we like, once we are really breaking even at every single clinic, then it's easier for me to be like, oh yeah, here's your incentive structure.
#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
So part of the problem is that we're not hitting our break even at these numbers because we haven't figured out marketing yet. Once we like, once we are really breaking even at every single clinic, then it's easier for me to be like, oh yeah, here's your incentive structure.
#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
So part of the problem is that we're not hitting our break even at these numbers because we haven't figured out marketing yet. Once we like, once we are really breaking even at every single clinic, then it's easier for me to be like, oh yeah, here's your incentive structure.
#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
No, we know from PPC, we know how much it costs to get a phone call. The booking rate is a black hole still. We have an EHR, not a CRM. And so it doesn't track those types of metrics. And so we've been getting our front desk gals to start collecting that type of data, but it's still like very much in the training process.