Amber

No, we know from PPC, we know how much it costs to get a phone call. The booking rate is a black hole still. We have an EHR, not a CRM. And so it doesn't track those types of metrics. And so we've been getting our front desk gals to start collecting that type of data, but it's still like very much in the training process.

No, we know from PPC, we know how much it costs to get a phone call. The booking rate is a black hole still. We have an EHR, not a CRM. And so it doesn't track those types of metrics. And so we've been getting our front desk gals to start collecting that type of data, but it's still like very much in the training process.

To get one phone call.

To get one phone call.

To get one phone call.

That is what I told Trent.

That is what I told Trent.

That is what I told Trent.

That was a real life problem that we had. Right. Yeah.

That was a real life problem that we had. Right. Yeah.

That was a real life problem that we had. Right. Yeah.

Right.

Right.

Right.

We do. Right. And that's one of our marketing spiels to especially urgent care. So it's like we will do same day appointments. Right. And they referring physicians love that because if a patient is going to an urgent care, but they really need a specialist, it's easy for the urgent care to just say, like, call Pearl Foot and Ankle. They will get you in. That has been successful for us.

We do. Right. And that's one of our marketing spiels to especially urgent care. So it's like we will do same day appointments. Right. And they referring physicians love that because if a patient is going to an urgent care, but they really need a specialist, it's easy for the urgent care to just say, like, call Pearl Foot and Ankle. They will get you in. That has been successful for us.

We do. Right. And that's one of our marketing spiels to especially urgent care. So it's like we will do same day appointments. Right. And they referring physicians love that because if a patient is going to an urgent care, but they really need a specialist, it's easy for the urgent care to just say, like, call Pearl Foot and Ankle. They will get you in. That has been successful for us.

So this is for our Google Ads campaign. We started with $1,000 in marketing spend and got, however, 1,000 divided by 50. We got that many calls. And then we increased it to 2,000, and it stayed. I just sent you that email.

So this is for our Google Ads campaign. We started with $1,000 in marketing spend and got, however, 1,000 divided by 50. We got that many calls. And then we increased it to 2,000, and it stayed. I just sent you that email.

So this is for our Google Ads campaign. We started with $1,000 in marketing spend and got, however, 1,000 divided by 50. We got that many calls. And then we increased it to 2,000, and it stayed. I just sent you that email.