Amelia Lester

Well, it's interesting you mention that feud because there was a scandal around the first movie, which is that Ariana had recently taken off with a married man.

And so maybe that's why they really had to lean into the saccharine thing.

And you're right that it's generational because remember Julia Roberts had a movie out this year.

And that movie flopped.

And I remember that during the press tour for that, she was quite sullen at various points and was pushing back on questions that were given by interviewers, did not want to be there, made that very clear.

But even the big movie stars can't afford to do that anymore.

So you said the five-second viral clip is what they're after.

And you said earlier this is all so that kids can convince their parents to go and see the movie.

But I wonder if it's actually more to convince the parents that they should go and see the movie because I'm not sure how much the kids are seeing these clips.

And if you take your kids, you don't need to pay for a babysitter, which is why I didn't see the new Paul Thomas Anderson because it was two hours and 15 minutes long.

So did this press tour thing start with the Barbie movie?

Remember Margot Robbie's famous outfit styled by Andrew Murakami, different for each city that she went to, created a lot of buzz.

So no matter how many times we debated whether or not Chris Pine had spat on Harry Styles' lap, no one went to see the movie.

Yeah, and if I can piggyback on top of that, on Parenting Out Loud this Saturday, we are actually talking about another aspect of the press tour, doing another kind of

cultural analysis around why this became such a big thing we're going to be talking about the wicked press tour elephant in the room that is the thing that everyone was thinking but not necessarily talking about after the break the unexpected lesson that I learned at my high school reunion

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