Amit Bendov

But content marketing has been very strong for us, especially on social media.

So we create

content is like very different and people absolutely love, right?

We have like three attributes for content.

First, that it's like, it's easy to consume.

So not like 13 pages white papers that nobody budget to read.

Second, it's immediately applicable.

It's not some kind of like, you know, bold ideas that you could apply in 20 years.

Something I could use right now.

You said about those words or things.

And three, it is relevant to our audience, but only to our audience.

Like,

know it doesn't interest doctors or dentists or beauticians right it's only interest people so it's kind of like self-qualifying and that's creating a lot of falling um and you drive not necessarily someone reads the blog post i mean if i got it like gone right but it does over time it does create like recognition people said oh this is interesting who's that company we're already getting this data

uh why is everybody talking about it and that drives a lot of me back you know how many trials you're getting new trials you're getting every month because of these strategies we we get a ton and again we don't know exactly uh we kind of gave up and try to know exactly where they come from it's not like a specific can or anything those i mean we do some of those

But it's like, you know, I spoke with a buddy and he mentioned Gong, you know, one of my coworkers mentioned Gong, and I read a blog post, and I saw an ad, and I downloaded an asset.

I think people try to overanalyze.

You kind of do things that are real and genuine.

Over time, they pay a big dividend.

we have about 90 90 wow okay and how many uh how many sales reps do you have that actually carry a quota i don't know the top of my hands i mean they're uh but you know definitely something in that like 60 70 they're also sdrs they're partial so anywhere between like 50 to 100. do you give your csm's quota if they're only focused on driving expansion revenue or no

CSMs are measured mostly on NPS.