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Amy Hay

👤 Person
324 total appearances

Appearances Over Time

Podcast Appearances

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

And he was like, oh, really? And then he went through all that material and ended up calling me and buying a side of beef and he buys a side of beef every two months and then he told all his friends at the gym and i think we sell six sides of beef every two months just because of that post about uh creatine and red meat yeah what do you think your average age is of your buyer it's um 43 hmm

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

It's as old as day. I check my diagnostics. So we have people who are in their 20s, and we also have people in their 60s and 70s that buy our beef.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

It's as old as day. I check my diagnostics. So we have people who are in their 20s, and we also have people in their 60s and 70s that buy our beef.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

It's as old as day. I check my diagnostics. So we have people who are in their 20s, and we also have people in their 60s and 70s that buy our beef.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

Yeah, they can. We do that for some customers. It's not something we like doing, but we do teach how to run your socials. But a lot of these farmers, they hand that over to their wife or to their kids. Or there are social media companies who will do it for you, but you still have to train them in, this is selling beef. This isn't just selling pictures of a ranch kind of thing.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

Yeah, they can. We do that for some customers. It's not something we like doing, but we do teach how to run your socials. But a lot of these farmers, they hand that over to their wife or to their kids. Or there are social media companies who will do it for you, but you still have to train them in, this is selling beef. This isn't just selling pictures of a ranch kind of thing.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

Yeah, they can. We do that for some customers. It's not something we like doing, but we do teach how to run your socials. But a lot of these farmers, they hand that over to their wife or to their kids. Or there are social media companies who will do it for you, but you still have to train them in, this is selling beef. This isn't just selling pictures of a ranch kind of thing.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

Like there is a knack. Like you really do have to answer that pain point because... If you then want to speed things up and say, I don't want to be on social media all the time and I would rather run ads, like I would rather spend 10 bucks a day running ads to these landing pages, you still have to test that in social media.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

Like there is a knack. Like you really do have to answer that pain point because... If you then want to speed things up and say, I don't want to be on social media all the time and I would rather run ads, like I would rather spend 10 bucks a day running ads to these landing pages, you still have to test that in social media.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

Like there is a knack. Like you really do have to answer that pain point because... If you then want to speed things up and say, I don't want to be on social media all the time and I would rather run ads, like I would rather spend 10 bucks a day running ads to these landing pages, you still have to test that in social media.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So if your content isn't appealing to a warm audience, it's not going to appeal to a paid audience either. And that's when you start wasting money. Whereas if you know your message is converting for free, then at that point you take those best posts and you can run ads and you're going to save money and get a much higher return on investment.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So if your content isn't appealing to a warm audience, it's not going to appeal to a paid audience either. And that's when you start wasting money. Whereas if you know your message is converting for free, then at that point you take those best posts and you can run ads and you're going to save money and get a much higher return on investment.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So if your content isn't appealing to a warm audience, it's not going to appeal to a paid audience either. And that's when you start wasting money. Whereas if you know your message is converting for free, then at that point you take those best posts and you can run ads and you're going to save money and get a much higher return on investment.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

As in you want to contact me to help you?

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

As in you want to contact me to help you?

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

As in you want to contact me to help you?

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

I'm not sure if you want me just to answer the question or if you want me to start a pitch.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

I'm not sure if you want me just to answer the question or if you want me to start a pitch.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

I'm not sure if you want me just to answer the question or if you want me to start a pitch.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So our first step is, I mean, regardless of how much it is, it's still a bigger investment. So it's almost like a value ladder. So the first thing you would do is, you know, look at some of the free resources. We have a free workshop that goes every month that literally shows people how to do this and what steps they need. And it's free.