Amy Lanzi

And so I think that's another thing that's going to also say like some new brands or creators that are now selling their own products in that way are now going to really rethink that model because you just can't afford it.

Well, I do. And I have to say, because I work on so many pitches, my whole situation is they're like, does she like cats? You don't have like a burner with a protected algorithm? No, I wish. So, like, my For You page is a little bit of a mess. But, yeah, there are some things that you see that, you know, live shopping, you're like, what's happening? Who is watching this?

Well, I do. And I have to say, because I work on so many pitches, my whole situation is they're like, does she like cats? You don't have like a burner with a protected algorithm? No, I wish. So, like, my For You page is a little bit of a mess. But, yeah, there are some things that you see that, you know, live shopping, you're like, what's happening? Who is watching this?

Well, I do. And I have to say, because I work on so many pitches, my whole situation is they're like, does she like cats? You don't have like a burner with a protected algorithm? No, I wish. So, like, my For You page is a little bit of a mess. But, yeah, there are some things that you see that, you know, live shopping, you're like, what's happening? Who is watching this?

And, you know, what's happening here? But people are watching it. We just, again, this is like the sub-community component that if you get it right, we actually just had an interesting conversation today with Fanatics and Fanatics Live. Yeah. And it's incredible the people that are collectors that log on at 11 a.m. to watch this one person, Andy and Joe, that are selling a $4,000 collectible card.

And, you know, what's happening here? But people are watching it. We just, again, this is like the sub-community component that if you get it right, we actually just had an interesting conversation today with Fanatics and Fanatics Live. Yeah. And it's incredible the people that are collectors that log on at 11 a.m. to watch this one person, Andy and Joe, that are selling a $4,000 collectible card.

And, you know, what's happening here? But people are watching it. We just, again, this is like the sub-community component that if you get it right, we actually just had an interesting conversation today with Fanatics and Fanatics Live. Yeah. And it's incredible the people that are collectors that log on at 11 a.m. to watch this one person, Andy and Joe, that are selling a $4,000 collectible card.

And you see it. And there's about 2,000 people on at 11 o'clock. And we just had that meeting today, which is wild. So there are people that want it because it's about attention. And now you can get as precise as that very specific moment. So when I see them, I say, what is this? And somebody's watching this.

And you see it. And there's about 2,000 people on at 11 o'clock. And we just had that meeting today, which is wild. So there are people that want it because it's about attention. And now you can get as precise as that very specific moment. So when I see them, I say, what is this? And somebody's watching this.

And you see it. And there's about 2,000 people on at 11 o'clock. And we just had that meeting today, which is wild. So there are people that want it because it's about attention. And now you can get as precise as that very specific moment. So when I see them, I say, what is this? And somebody's watching this.

And this is fascinating as a curious marketer, how you understand this and you authentically show up.

And this is fascinating as a curious marketer, how you understand this and you authentically show up.

And this is fascinating as a curious marketer, how you understand this and you authentically show up.

I think, like anything, the market normalizes to where it should be. I think that's fair. And I would say that we've talked about this in terms of just the search market. Look how much that's transformed. So, yeah, I think that what I am more forecasting is clients...

I think, like anything, the market normalizes to where it should be. I think that's fair. And I would say that we've talked about this in terms of just the search market. Look how much that's transformed. So, yeah, I think that what I am more forecasting is clients...

I think, like anything, the market normalizes to where it should be. I think that's fair. And I would say that we've talked about this in terms of just the search market. Look how much that's transformed. So, yeah, I think that what I am more forecasting is clients...

seeing especially when it comes to the creator space that have rushed into it and sort of decoupled from more traditional marketing things let's just call it that for now that have created a lot of chaos for their brand in the market that they're now wondering wait is this actually helping me sell more shampoo

seeing especially when it comes to the creator space that have rushed into it and sort of decoupled from more traditional marketing things let's just call it that for now that have created a lot of chaos for their brand in the market that they're now wondering wait is this actually helping me sell more shampoo

seeing especially when it comes to the creator space that have rushed into it and sort of decoupled from more traditional marketing things let's just call it that for now that have created a lot of chaos for their brand in the market that they're now wondering wait is this actually helping me sell more shampoo

Is this really helping me build my brand, build loyal customers, and grow my fair share over time? And so I think there will be a little bit of a ruthless look at some of these things. And it's like anything in marketing. There's a big trend. Everyone rushes into it. And then you look back and say, did this sell the one more thing, which is how we view it?