Amy Lanzi

Is this really helping me build my brand, build loyal customers, and grow my fair share over time? And so I think there will be a little bit of a ruthless look at some of these things. And it's like anything in marketing. There's a big trend. Everyone rushes into it. And then you look back and say, did this sell the one more thing, which is how we view it?

Is this really helping me build my brand, build loyal customers, and grow my fair share over time? And so I think there will be a little bit of a ruthless look at some of these things. And it's like anything in marketing. There's a big trend. Everyone rushes into it. And then you look back and say, did this sell the one more thing, which is how we view it?

So I would imagine that there's a lot of energy and there's just only so much time. So the more creators that are here, there's diminishing returns on that.

So I would imagine that there's a lot of energy and there's just only so much time. So the more creators that are here, there's diminishing returns on that.

So I would imagine that there's a lot of energy and there's just only so much time. So the more creators that are here, there's diminishing returns on that.

That has been going on for a while, especially with the birth of DTC brands when that was a thing, like when Casper was born. There also were a number of agencies that were born just like that, where they had certain creators, like creatives, not creators, that also had a piece of equity, and that was a new agency model.

That has been going on for a while, especially with the birth of DTC brands when that was a thing, like when Casper was born. There also were a number of agencies that were born just like that, where they had certain creators, like creatives, not creators, that also had a piece of equity, and that was a new agency model.

That has been going on for a while, especially with the birth of DTC brands when that was a thing, like when Casper was born. There also were a number of agencies that were born just like that, where they had certain creators, like creatives, not creators, that also had a piece of equity, and that was a new agency model.

I do think that that is a continued trend now, but now it's about having these creators versus creatives on staff or taking these things in-house because they wanna be closer to performance. But I also know that at some point these brands need to grow up and they need to do things to drive shareholder value and do really big things in the market. And that's typically when they come to us.

I do think that that is a continued trend now, but now it's about having these creators versus creatives on staff or taking these things in-house because they wanna be closer to performance. But I also know that at some point these brands need to grow up and they need to do things to drive shareholder value and do really big things in the market. And that's typically when they come to us.

I do think that that is a continued trend now, but now it's about having these creators versus creatives on staff or taking these things in-house because they wanna be closer to performance. But I also know that at some point these brands need to grow up and they need to do things to drive shareholder value and do really big things in the market. And that's typically when they come to us.

So it's not about winning in paid social, which is what a lot of them are worried, how do I sell the one more thing on Instagram and all dollars go there. But as they become more aggressive, there's more PE, whatever it is, they tend to then come seeking support that's more to get them to that next phase of growth.

So it's not about winning in paid social, which is what a lot of them are worried, how do I sell the one more thing on Instagram and all dollars go there. But as they become more aggressive, there's more PE, whatever it is, they tend to then come seeking support that's more to get them to that next phase of growth.

So it's not about winning in paid social, which is what a lot of them are worried, how do I sell the one more thing on Instagram and all dollars go there. But as they become more aggressive, there's more PE, whatever it is, they tend to then come seeking support that's more to get them to that next phase of growth.

If they take another round of funding, that's one. And those are interesting ones, that's definite. Second, if they are now moving, let's just use the DDC thread, if they're suddenly, they were only selling direct and now they're selling it wholesale, and that's more complex to figure out how am I selling on my own channels and now how am I selling at Walmart or Target or whatever.

If they take another round of funding, that's one. And those are interesting ones, that's definite. Second, if they are now moving, let's just use the DDC thread, if they're suddenly, they were only selling direct and now they're selling it wholesale, and that's more complex to figure out how am I selling on my own channels and now how am I selling at Walmart or Target or whatever.

If they take another round of funding, that's one. And those are interesting ones, that's definite. Second, if they are now moving, let's just use the DDC thread, if they're suddenly, they were only selling direct and now they're selling it wholesale, and that's more complex to figure out how am I selling on my own channels and now how am I selling at Walmart or Target or whatever.

And so now they need more content, they need more support, they also need people that have an outside-in perspective that haven't grown up in that org. So those are the two signals, I would say, or if there's just immense pressure on that category, Casper is one of those.

And so now they need more content, they need more support, they also need people that have an outside-in perspective that haven't grown up in that org. So those are the two signals, I would say, or if there's just immense pressure on that category, Casper is one of those.

And so now they need more content, they need more support, they also need people that have an outside-in perspective that haven't grown up in that org. So those are the two signals, I would say, or if there's just immense pressure on that category, Casper is one of those.