Amy Lanzi

They looked for an agency because they were doing all these things in-house so that they need to really sort of change the game to be able to get to that next growth path.

They looked for an agency because they were doing all these things in-house so that they need to really sort of change the game to be able to get to that next growth path.

They looked for an agency because they were doing all these things in-house so that they need to really sort of change the game to be able to get to that next growth path.

Is the question more about why are brands not investing there? Or is it more, why did Mr. Beast want to get into this space? Which is the question.

Is the question more about why are brands not investing there? Or is it more, why did Mr. Beast want to get into this space? Which is the question.

Is the question more about why are brands not investing there? Or is it more, why did Mr. Beast want to get into this space? Which is the question.

I'll pull them apart a little more.

I'll pull them apart a little more.

I'll pull them apart a little more.

We're all 29. That's great.

We're all 29. That's great.

We're all 29. That's great.

It won't, it's not, I understand the question now. It's not, I think it's a little bit of the, this has always happened. We've always seen stars create their beauty, for example, or a brand like Fabletics, for example. This is a model, we used to call it licensing, we just don't call it it anymore.

It won't, it's not, I understand the question now. It's not, I think it's a little bit of the, this has always happened. We've always seen stars create their beauty, for example, or a brand like Fabletics, for example. This is a model, we used to call it licensing, we just don't call it it anymore.

It won't, it's not, I understand the question now. It's not, I think it's a little bit of the, this has always happened. We've always seen stars create their beauty, for example, or a brand like Fabletics, for example. This is a model, we used to call it licensing, we just don't call it it anymore.

It's now a, someone like Mr. Beast that's decided to launch products, but it basically is licensing 3.0, if you think about it. And so it can't happen unless you have the right distribution model. So if they don't have that set up, at some point, everyone has to have the hard conversation when they get out of the direct model and they need to scale and they're now selling at those big retailers.

It's now a, someone like Mr. Beast that's decided to launch products, but it basically is licensing 3.0, if you think about it. And so it can't happen unless you have the right distribution model. So if they don't have that set up, at some point, everyone has to have the hard conversation when they get out of the direct model and they need to scale and they're now selling at those big retailers.

It's now a, someone like Mr. Beast that's decided to launch products, but it basically is licensing 3.0, if you think about it. And so it can't happen unless you have the right distribution model. So if they don't have that set up, at some point, everyone has to have the hard conversation when they get out of the direct model and they need to scale and they're now selling at those big retailers.

you're competing with everyone that has gigantic sales teams that goes in to talk to CVS or Walmart or whatever it is, that is unsustainable for them to keep up the momentum, drive enough innovation. At some point, it'll be too expensive. So that's one. And I think part of it is, yes, it's expensive to sponsor.

you're competing with everyone that has gigantic sales teams that goes in to talk to CVS or Walmart or whatever it is, that is unsustainable for them to keep up the momentum, drive enough innovation. At some point, it'll be too expensive. So that's one. And I think part of it is, yes, it's expensive to sponsor.