Amy Lanzi

you're competing with everyone that has gigantic sales teams that goes in to talk to CVS or Walmart or whatever it is, that is unsustainable for them to keep up the momentum, drive enough innovation. At some point, it'll be too expensive. So that's one. And I think part of it is, yes, it's expensive to sponsor.

And also, I think, again, as brands need to figure out, there's no more money for brands. So if you are a YouTuber that suddenly becomes very expensive, there's a lot of other places you can spend money. That just doesn't make sense long term. So I can also spend my dollars elsewhere.

And also, I think, again, as brands need to figure out, there's no more money for brands. So if you are a YouTuber that suddenly becomes very expensive, there's a lot of other places you can spend money. That just doesn't make sense long term. So I can also spend my dollars elsewhere.

And also, I think, again, as brands need to figure out, there's no more money for brands. So if you are a YouTuber that suddenly becomes very expensive, there's a lot of other places you can spend money. That just doesn't make sense long term. So I can also spend my dollars elsewhere.

But I also think there's a little bit of, like, this is graduating as a YouTuber, for example, that you now have your own product line. Yeah. It's an ego thing, I think, too. I agree. Because there's a whole cottage industry that's wanting to get to this group that wants to sell them some new beauty line or whatever and convincing them that they can carry this.

But I also think there's a little bit of, like, this is graduating as a YouTuber, for example, that you now have your own product line. Yeah. It's an ego thing, I think, too. I agree. Because there's a whole cottage industry that's wanting to get to this group that wants to sell them some new beauty line or whatever and convincing them that they can carry this.

But I also think there's a little bit of, like, this is graduating as a YouTuber, for example, that you now have your own product line. Yeah. It's an ego thing, I think, too. I agree. Because there's a whole cottage industry that's wanting to get to this group that wants to sell them some new beauty line or whatever and convincing them that they can carry this.

I think Any promise of infinite content that seems like it's right and authentic is a threat in general to brands as well as to the health of agencies. It sounds fantastic. I would say that in the market right now, even brands still have barely figured out how to just do DCO. So it sounds amazing to think about that offer, but it also comes with a lot of risk.

I think Any promise of infinite content that seems like it's right and authentic is a threat in general to brands as well as to the health of agencies. It sounds fantastic. I would say that in the market right now, even brands still have barely figured out how to just do DCO. So it sounds amazing to think about that offer, but it also comes with a lot of risk.

I think Any promise of infinite content that seems like it's right and authentic is a threat in general to brands as well as to the health of agencies. It sounds fantastic. I would say that in the market right now, even brands still have barely figured out how to just do DCO. So it sounds amazing to think about that offer, but it also comes with a lot of risk.

So we, Digitas, we built our own AI platform. We have, in partnership with Sapient, we have a solution that has been, the group has invested quite a bit here to have both an enterprise solution. So how do you design an enterprise approach for a CMO or a CTO so they can think about bringing AI into the way of working on that side? So you're not dependent on the platforms.

So we, Digitas, we built our own AI platform. We have, in partnership with Sapient, we have a solution that has been, the group has invested quite a bit here to have both an enterprise solution. So how do you design an enterprise approach for a CMO or a CTO so they can think about bringing AI into the way of working on that side? So you're not dependent on the platforms.

So we, Digitas, we built our own AI platform. We have, in partnership with Sapient, we have a solution that has been, the group has invested quite a bit here to have both an enterprise solution. So how do you design an enterprise approach for a CMO or a CTO so they can think about bringing AI into the way of working on that side? So you're not dependent on the platforms.

You need to be coming with your own set of content to be able to do that and your own systematic approach to it because it opens up a ton of risk. So I don't, in a world where brand safety is really important and with your example of someone turning a knob, I think this becomes a really interesting space to just say, sure, we'll give you all of our assets and go crazy and do that.

You need to be coming with your own set of content to be able to do that and your own systematic approach to it because it opens up a ton of risk. So I don't, in a world where brand safety is really important and with your example of someone turning a knob, I think this becomes a really interesting space to just say, sure, we'll give you all of our assets and go crazy and do that.

You need to be coming with your own set of content to be able to do that and your own systematic approach to it because it opens up a ton of risk. So I don't, in a world where brand safety is really important and with your example of someone turning a knob, I think this becomes a really interesting space to just say, sure, we'll give you all of our assets and go crazy and do that.

This is about, because it's about brand safety. So it used to be just about, okay, how do I make sure what's happening here is not placed against something that is unsafe for the consumer and not right for the brand? Now you've made double of that, which I think is a really interesting space when you listen to the promise of this. But it is something that we are

This is about, because it's about brand safety. So it used to be just about, okay, how do I make sure what's happening here is not placed against something that is unsafe for the consumer and not right for the brand? Now you've made double of that, which I think is a really interesting space when you listen to the promise of this. But it is something that we are

This is about, because it's about brand safety. So it used to be just about, okay, how do I make sure what's happening here is not placed against something that is unsafe for the consumer and not right for the brand? Now you've made double of that, which I think is a really interesting space when you listen to the promise of this. But it is something that we are

we're looking at saying like we all need to be able to use tools, AI tools, to be able to come up with more content. There's no question. There's no debate. We need more content. We need to feed all the feeds with content. But we also need to be able to do it in a way that's sustainable, that is also maintaining the integrity of that brand. And so how do you do that?