Amy Lanzi

we're looking at saying like we all need to be able to use tools, AI tools, to be able to come up with more content. There's no question. There's no debate. We need more content. We need to feed all the feeds with content. But we also need to be able to do it in a way that's sustainable, that is also maintaining the integrity of that brand. And so how do you do that?

we're looking at saying like we all need to be able to use tools, AI tools, to be able to come up with more content. There's no question. There's no debate. We need more content. We need to feed all the feeds with content. But we also need to be able to do it in a way that's sustainable, that is also maintaining the integrity of that brand. And so how do you do that?

I don't know if I would just give all of my assets to any of those platforms.

I don't know if I would just give all of my assets to any of those platforms.

I don't know if I would just give all of my assets to any of those platforms.

I definitely think that we are, I mean, in the market now, there is a demand for real life, right? We're seeing the rise of experiential. We're seeing the rise of sports. Consumers really wanna be in like connected moments. And so to me, that's less content, right? We're talking about attention and time.

I definitely think that we are, I mean, in the market now, there is a demand for real life, right? We're seeing the rise of experiential. We're seeing the rise of sports. Consumers really wanna be in like connected moments. And so to me, that's less content, right? We're talking about attention and time.

I definitely think that we are, I mean, in the market now, there is a demand for real life, right? We're seeing the rise of experiential. We're seeing the rise of sports. Consumers really wanna be in like connected moments. And so to me, that's less content, right? We're talking about attention and time.

So if you are actively watching this rule or whatever that thing is, or you're going to a concert or living your life, you're not scrolling and consuming all of this content. So I think we are seeing a definite change in that for sure. And I am very hopeful as well because I don't have that much time either. And I also don't want that for future generations that that's all they're doing.

So if you are actively watching this rule or whatever that thing is, or you're going to a concert or living your life, you're not scrolling and consuming all of this content. So I think we are seeing a definite change in that for sure. And I am very hopeful as well because I don't have that much time either. And I also don't want that for future generations that that's all they're doing.

So if you are actively watching this rule or whatever that thing is, or you're going to a concert or living your life, you're not scrolling and consuming all of this content. So I think we are seeing a definite change in that for sure. And I am very hopeful as well because I don't have that much time either. And I also don't want that for future generations that that's all they're doing.

But I do think there's the continued transformations from all of these platforms that no matter where you're choosing to spend your time, you need new types of content to be there. So if you, you know, my son is, you know, a gamer. So like, how do you show up on Brawl Stars? That's a whole new content. That's a whole new set of thing that has to be contextually relevant.

But I do think there's the continued transformations from all of these platforms that no matter where you're choosing to spend your time, you need new types of content to be there. So if you, you know, my son is, you know, a gamer. So like, how do you show up on Brawl Stars? That's a whole new content. That's a whole new set of thing that has to be contextually relevant.

But I do think there's the continued transformations from all of these platforms that no matter where you're choosing to spend your time, you need new types of content to be there. So if you, you know, my son is, you know, a gamer. So like, how do you show up on Brawl Stars? That's a whole new content. That's a whole new set of thing that has to be contextually relevant.

It has to feel right that someone is making while someone is over here playing Monopoly Go. See what I mean? So there's so many other interfaces now that, of course, we're going to need more content types. But I hope that doesn't mean everyone is consuming more content. That's their whole life.

It has to feel right that someone is making while someone is over here playing Monopoly Go. See what I mean? So there's so many other interfaces now that, of course, we're going to need more content types. But I hope that doesn't mean everyone is consuming more content. That's their whole life.

It has to feel right that someone is making while someone is over here playing Monopoly Go. See what I mean? So there's so many other interfaces now that, of course, we're going to need more content types. But I hope that doesn't mean everyone is consuming more content. That's their whole life.

Our creatives I think are, they like the way they've been able to get to new, they like telling stories. So I think I would think about how the opportunity is to actually tell authentic stories, whether you're partnering with a creator or you have an incredible brand and you're creating fantastic stories to put into the market, because that's what consumers expect from brands.

Our creatives I think are, they like the way they've been able to get to new, they like telling stories. So I think I would think about how the opportunity is to actually tell authentic stories, whether you're partnering with a creator or you have an incredible brand and you're creating fantastic stories to put into the market, because that's what consumers expect from brands.

Our creatives I think are, they like the way they've been able to get to new, they like telling stories. So I think I would think about how the opportunity is to actually tell authentic stories, whether you're partnering with a creator or you have an incredible brand and you're creating fantastic stories to put into the market, because that's what consumers expect from brands.