Amy Lanzi

So they think about that opportunity as one. I think the second is also using some of the different tools we have to help our creatives come up with different territories, like traditional how you do pitches. that they can use all of our AI tools to come up with territories you wouldn't have thought of that then inspire these unique stories.

So they think about that opportunity as one. I think the second is also using some of the different tools we have to help our creatives come up with different territories, like traditional how you do pitches. that they can use all of our AI tools to come up with territories you wouldn't have thought of that then inspire these unique stories.

So they think about that opportunity as one. I think the second is also using some of the different tools we have to help our creatives come up with different territories, like traditional how you do pitches. that they can use all of our AI tools to come up with territories you wouldn't have thought of that then inspire these unique stories.

It's a little bit of what we talked about in the new front around the stories that brands, and it's a human, there's a human part of this. So there's actually, I think, a little bit more of a fierce protectiveness of the creative process. But we also need to be using and harnessing creators or these new products to be able to push the boundaries of what it means to tell stories.

It's a little bit of what we talked about in the new front around the stories that brands, and it's a human, there's a human part of this. So there's actually, I think, a little bit more of a fierce protectiveness of the creative process. But we also need to be using and harnessing creators or these new products to be able to push the boundaries of what it means to tell stories.

It's a little bit of what we talked about in the new front around the stories that brands, and it's a human, there's a human part of this. So there's actually, I think, a little bit more of a fierce protectiveness of the creative process. But we also need to be using and harnessing creators or these new products to be able to push the boundaries of what it means to tell stories.

I don't feel as much that, I don't hear as much, I'm worried that everything is just going to be shoved into the feed and it's all going to look exactly the same. That's not something that I hear our creatives worried about, but it is something to worry about because if everything is a sea of sameness, no brands break out of that. So over time, it just erodes everything.

I don't feel as much that, I don't hear as much, I'm worried that everything is just going to be shoved into the feed and it's all going to look exactly the same. That's not something that I hear our creatives worried about, but it is something to worry about because if everything is a sea of sameness, no brands break out of that. So over time, it just erodes everything.

I don't feel as much that, I don't hear as much, I'm worried that everything is just going to be shoved into the feed and it's all going to look exactly the same. That's not something that I hear our creatives worried about, but it is something to worry about because if everything is a sea of sameness, no brands break out of that. So over time, it just erodes everything.

It's again, it gets back to the creators also want to make sure that they're connected to brands that that makes sense to them. So creatives are the ones that create the story around a brand and what that brand means and how that then enables a creator to be able to have a I call it like a freedom in a framework to be able to do things that feels right for Brand X.

It's again, it gets back to the creators also want to make sure that they're connected to brands that that makes sense to them. So creatives are the ones that create the story around a brand and what that brand means and how that then enables a creator to be able to have a I call it like a freedom in a framework to be able to do things that feels right for Brand X.

It's again, it gets back to the creators also want to make sure that they're connected to brands that that makes sense to them. So creatives are the ones that create the story around a brand and what that brand means and how that then enables a creator to be able to have a I call it like a freedom in a framework to be able to do things that feels right for Brand X.

They wouldn't be doing that if it was just some random brand. There is that matchmaking that happens, and so I look at creatives, and this is what we were emailing about, is they're able to think about the timeless part of this brand, what it means, what you matter, what do you stand for, what are you known for, and then that enables the creators to be able to play in that space.

They wouldn't be doing that if it was just some random brand. There is that matchmaking that happens, and so I look at creatives, and this is what we were emailing about, is they're able to think about the timeless part of this brand, what it means, what you matter, what do you stand for, what are you known for, and then that enables the creators to be able to play in that space.

They wouldn't be doing that if it was just some random brand. There is that matchmaking that happens, and so I look at creatives, and this is what we were emailing about, is they're able to think about the timeless part of this brand, what it means, what you matter, what do you stand for, what are you known for, and then that enables the creators to be able to play in that space.

It gives them the right playground. Because then they're able to understand how they should, because otherwise it's completely not authentic. And then I think that's a risk for them in the market that, you know, someone like my daughter who's, you know, a sophomore in college won't follow them anymore.

It gives them the right playground. Because then they're able to understand how they should, because otherwise it's completely not authentic. And then I think that's a risk for them in the market that, you know, someone like my daughter who's, you know, a sophomore in college won't follow them anymore.

It gives them the right playground. Because then they're able to understand how they should, because otherwise it's completely not authentic. And then I think that's a risk for them in the market that, you know, someone like my daughter who's, you know, a sophomore in college won't follow them anymore.

Yes.

Yes.