Amy Lanzi

Yes.

Yes.

Yes.

Yes.

We, some of those things I can't talk about, but no, I mean, again, because we start, yeah, we start with, you know, search is fascinating and the search bar sort of tells lots of things. So we think about like, what is the right strategy for search and where do you spend that money?

We, some of those things I can't talk about, but no, I mean, again, because we start, yeah, we start with, you know, search is fascinating and the search bar sort of tells lots of things. So we think about like, what is the right strategy for search and where do you spend that money?

We, some of those things I can't talk about, but no, I mean, again, because we start, yeah, we start with, you know, search is fascinating and the search bar sort of tells lots of things. So we think about like, what is the right strategy for search and where do you spend that money?

I would say, you know, a lot of the times it's less on Google and more on TikTok because that's where actually searches are starting. more so than other, or other platforms for that matter.

I would say, you know, a lot of the times it's less on Google and more on TikTok because that's where actually searches are starting. more so than other, or other platforms for that matter.

I would say, you know, a lot of the times it's less on Google and more on TikTok because that's where actually searches are starting. more so than other, or other platforms for that matter.

But I don't, we're not seeing our relation, it's just not really talked about, honestly, with like in the way we engage with them on how brands are thinking about showing up with Google today because it's sort of over there. It's the same thing with TikTok. Like we don't get into that. We just don't get into it with them.

But I don't, we're not seeing our relation, it's just not really talked about, honestly, with like in the way we engage with them on how brands are thinking about showing up with Google today because it's sort of over there. It's the same thing with TikTok. Like we don't get into that. We just don't get into it with them.

But I don't, we're not seeing our relation, it's just not really talked about, honestly, with like in the way we engage with them on how brands are thinking about showing up with Google today because it's sort of over there. It's the same thing with TikTok. Like we don't get into that. We just don't get into it with them.

I mean, I think it's better because I think more choices are better. And I think what's right for the consumer, if consumers start doing different things, I think it's better to be able to have more choices instead of feeling like there's this one giant machine that feeds everything. I think it's better.

I mean, I think it's better because I think more choices are better. And I think what's right for the consumer, if consumers start doing different things, I think it's better to be able to have more choices instead of feeling like there's this one giant machine that feeds everything. I think it's better.

I mean, I think it's better because I think more choices are better. And I think what's right for the consumer, if consumers start doing different things, I think it's better to be able to have more choices instead of feeling like there's this one giant machine that feeds everything. I think it's better.

So to me, TikTok is an entertainment channel. And it's important to think about how you are, you know, showing up as a brand that entertains and how you're also, you know, right now, how are you thinking about TikTok? As I think it's like the 12th largest retailer right now with TikTok, as I mentioned, TikTok shops. How are you thinking about the behavior?

So to me, TikTok is an entertainment channel. And it's important to think about how you are, you know, showing up as a brand that entertains and how you're also, you know, right now, how are you thinking about TikTok? As I think it's like the 12th largest retailer right now with TikTok, as I mentioned, TikTok shops. How are you thinking about the behavior?

So to me, TikTok is an entertainment channel. And it's important to think about how you are, you know, showing up as a brand that entertains and how you're also, you know, right now, how are you thinking about TikTok? As I think it's like the 12th largest retailer right now with TikTok, as I mentioned, TikTok shops. How are you thinking about the behavior?

What does it tell you in terms of how you should be perhaps thinking about your own channel? We kind of... say that it's a place you have to be to be culturally relevant in there, but also like, what can you learn now? Because we don't know what's going to happen.