Amy Lanzi

What does it tell you in terms of how you should be perhaps thinking about your own channel? We kind of... say that it's a place you have to be to be culturally relevant in there, but also like, what can you learn now? Because we don't know what's going to happen.

What does it tell you in terms of how you should be perhaps thinking about your own channel? We kind of... say that it's a place you have to be to be culturally relevant in there, but also like, what can you learn now? Because we don't know what's going to happen.

No, we don't advise on what's gonna happen next, it's more about what should we be doing now, because we don't know. We don't talk about that.

No, we don't advise on what's gonna happen next, it's more about what should we be doing now, because we don't know. We don't talk about that.

No, we don't advise on what's gonna happen next, it's more about what should we be doing now, because we don't know. We don't talk about that.

I mean, we have a great relationship in general. I think, again, for most of our brands, it's about how they're showing up and how they're relevant there. And then the role of the creators. It's less about that conversation. It's more about what is the right way to be contextually relevant on Instagram to either drive a purchase or drive brand love, honestly.

I mean, we have a great relationship in general. I think, again, for most of our brands, it's about how they're showing up and how they're relevant there. And then the role of the creators. It's less about that conversation. It's more about what is the right way to be contextually relevant on Instagram to either drive a purchase or drive brand love, honestly.

I mean, we have a great relationship in general. I think, again, for most of our brands, it's about how they're showing up and how they're relevant there. And then the role of the creators. It's less about that conversation. It's more about what is the right way to be contextually relevant on Instagram to either drive a purchase or drive brand love, honestly.

We tend to not necessarily get into that conversation in terms of you know, some creators you can't get to because of the pay model. But, you know, I don't, I could potentially see a time where there are certain creators that like, if they show up, that this is the one we have to, that is a must win. And what does that look like? And how does that brand feel about that?

We tend to not necessarily get into that conversation in terms of you know, some creators you can't get to because of the pay model. But, you know, I don't, I could potentially see a time where there are certain creators that like, if they show up, that this is the one we have to, that is a must win. And what does that look like? And how does that brand feel about that?

We tend to not necessarily get into that conversation in terms of you know, some creators you can't get to because of the pay model. But, you know, I don't, I could potentially see a time where there are certain creators that like, if they show up, that this is the one we have to, that is a must win. And what does that look like? And how does that brand feel about that?

Because it's important now for brands to think about how the platforms are treating them and the investment model. Because, you know, at the end of the day, that's not going to sell more shampoo.

Because it's important now for brands to think about how the platforms are treating them and the investment model. Because, you know, at the end of the day, that's not going to sell more shampoo.

Because it's important now for brands to think about how the platforms are treating them and the investment model. Because, you know, at the end of the day, that's not going to sell more shampoo.

Well, it's both because people do different things.

Well, it's both because people do different things.

Well, it's both because people do different things.

I have to pick one? Yeah.

I have to pick one? Yeah.

I have to pick one? Yeah.