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Amy Lanzi

👤 Person
384 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

Instagram sells more things. Okay. Because TikTok shops is so new.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

Instagram sells more things. Okay. Because TikTok shops is so new.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

Instagram sells more things. Okay. Because TikTok shops is so new.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

You know, I don't have a feeling on X, to be honest.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

You know, I don't have a feeling on X, to be honest.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

You know, I don't have a feeling on X, to be honest.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

We are very careful on how they should be spending and does it right for the brand itself and understanding the risk reward. I think brand safety is a thing there. There's a lot of changes there. And so for brands, we talk about like, is this right for your brand? And what does that mean for you? And we're very clear on that.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

We are very careful on how they should be spending and does it right for the brand itself and understanding the risk reward. I think brand safety is a thing there. There's a lot of changes there. And so for brands, we talk about like, is this right for your brand? And what does that mean for you? And we're very clear on that.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

We are very careful on how they should be spending and does it right for the brand itself and understanding the risk reward. I think brand safety is a thing there. There's a lot of changes there. And so for brands, we talk about like, is this right for your brand? And what does that mean for you? And we're very clear on that.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

But I would say that honestly, a lot of our clients don't spend as much, their audience isn't necessarily spending that much time, at least the brands I work with. So it's much more of the conversation about TikTok versus Instagram,

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

But I would say that honestly, a lot of our clients don't spend as much, their audience isn't necessarily spending that much time, at least the brands I work with. So it's much more of the conversation about TikTok versus Instagram,

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

But I would say that honestly, a lot of our clients don't spend as much, their audience isn't necessarily spending that much time, at least the brands I work with. So it's much more of the conversation about TikTok versus Instagram,

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

also Amazon, like that sort of space, and how you should be investing your dollars, or on connected TV, less so on X in that role, just for the brands that I work with.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

also Amazon, like that sort of space, and how you should be investing your dollars, or on connected TV, less so on X in that role, just for the brands that I work with.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

also Amazon, like that sort of space, and how you should be investing your dollars, or on connected TV, less so on X in that role, just for the brands that I work with.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

I don't. I feel like that, you know, for me, you could see it coming to life actually during some of the recent debates. And like what happened before versus what's happening now, I think is a completely different experience. And I think for brands that really want to be part of a live experience, they're actually investing to be like actually buying a TV spot on the Super Bowl to be part of it.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

I don't. I feel like that, you know, for me, you could see it coming to life actually during some of the recent debates. And like what happened before versus what's happening now, I think is a completely different experience. And I think for brands that really want to be part of a live experience, they're actually investing to be like actually buying a TV spot on the Super Bowl to be part of it.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

I don't. I feel like that, you know, for me, you could see it coming to life actually during some of the recent debates. And like what happened before versus what's happening now, I think is a completely different experience. And I think for brands that really want to be part of a live experience, they're actually investing to be like actually buying a TV spot on the Super Bowl to be part of it.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

But it feels very different. I don't think that void has been filled. Yeah.

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

But it feels very different. I don't think that void has been filled. Yeah.