Amy Lanzi

So if it's an even capability, let's say that it is between agency one and two, then you're looking at the conflicts to figure out how we service that. But I would say one of the other things that's interesting in the market, and there's a lot of conversation at Adweek, is just the idea of building bespoke teams to service a matrix client and matrix needs and complex needs.

So if it's an even capability, let's say that it is between agency one and two, then you're looking at the conflicts to figure out how we service that. But I would say one of the other things that's interesting in the market, and there's a lot of conversation at Adweek, is just the idea of building bespoke teams to service a matrix client and matrix needs and complex needs.

So if it's an even capability, let's say that it is between agency one and two, then you're looking at the conflicts to figure out how we service that. But I would say one of the other things that's interesting in the market, and there's a lot of conversation at Adweek, is just the idea of building bespoke teams to service a matrix client and matrix needs and complex needs.

So that's something that our version of that is power of one. So we really end up being a key component of that, whether it's our data and analytics world or social world, etc. That's a compliment to another agency. So we're telling the client that's the very best thing to service their business.

So that's something that our version of that is power of one. So we really end up being a key component of that, whether it's our data and analytics world or social world, etc. That's a compliment to another agency. So we're telling the client that's the very best thing to service their business.

So that's something that our version of that is power of one. So we really end up being a key component of that, whether it's our data and analytics world or social world, etc. That's a compliment to another agency. So we're telling the client that's the very best thing to service their business.

So previous to, I'll explain through previous to Digitas, I was running the commerce practice for the group. That was my job. My job was to build the new space for the group, which was a commerce capability. First of all, what is that? How do we build it? What are the products? What's the service layer? What's the go-to-market?

So previous to, I'll explain through previous to Digitas, I was running the commerce practice for the group. That was my job. My job was to build the new space for the group, which was a commerce capability. First of all, what is that? How do we build it? What are the products? What's the service layer? What's the go-to-market?

So previous to, I'll explain through previous to Digitas, I was running the commerce practice for the group. That was my job. My job was to build the new space for the group, which was a commerce capability. First of all, what is that? How do we build it? What are the products? What's the service layer? What's the go-to-market?

So you build that at the center because none of the agencies really had a strong commerce capability. What does that mean? In this case, it was how do I have stronger investment strategies with Amazon? How do I have the tools and technology to be able to deliver the best sales outcome for any of a packaged goods brand, for example?

So you build that at the center because none of the agencies really had a strong commerce capability. What does that mean? In this case, it was how do I have stronger investment strategies with Amazon? How do I have the tools and technology to be able to deliver the best sales outcome for any of a packaged goods brand, for example?

So you build that at the center because none of the agencies really had a strong commerce capability. What does that mean? In this case, it was how do I have stronger investment strategies with Amazon? How do I have the tools and technology to be able to deliver the best sales outcome for any of a packaged goods brand, for example?

So that you build the capability in the center and then you start training the agencies and building that muscle into the agency. And then eventually you do one of two things. you acquire an agency to scale it, which we just did. We bought an agency called Mars United Commerce two weeks ago.

So that you build the capability in the center and then you start training the agencies and building that muscle into the agency. And then eventually you do one of two things. you acquire an agency to scale it, which we just did. We bought an agency called Mars United Commerce two weeks ago.

So that you build the capability in the center and then you start training the agencies and building that muscle into the agency. And then eventually you do one of two things. you acquire an agency to scale it, which we just did. We bought an agency called Mars United Commerce two weeks ago.

Or you then bake that capability into the agency and so now the agency can service that and use those products that are run at the center and then they're able to then build that into the actual value prop and the delivery model of the agency. So that's how a capability starts at the center and some things do stay in the center.

Or you then bake that capability into the agency and so now the agency can service that and use those products that are run at the center and then they're able to then build that into the actual value prop and the delivery model of the agency. So that's how a capability starts at the center and some things do stay in the center.

Or you then bake that capability into the agency and so now the agency can service that and use those products that are run at the center and then they're able to then build that into the actual value prop and the delivery model of the agency. So that's how a capability starts at the center and some things do stay in the center.

It's better to have certain media components that are all working together because those teams can learn new tech and move it faster into the agency or the delivery teams. But then there are things for Digitas in particular, and this is a unique place for Digitas within group, is we are inventors. Digitas is known for inventing and making.

It's better to have certain media components that are all working together because those teams can learn new tech and move it faster into the agency or the delivery teams. But then there are things for Digitas in particular, and this is a unique place for Digitas within group, is we are inventors. Digitas is known for inventing and making.