Amy Lanzi

It's better to have certain media components that are all working together because those teams can learn new tech and move it faster into the agency or the delivery teams. But then there are things for Digitas in particular, and this is a unique place for Digitas within group, is we are inventors. Digitas is known for inventing and making.

So we make choices on the things we're going to make to push with clients that then are sort of new space. You were at our new front, right? We developed that because it was a white space in the market. So that's what we'll make that's really true to the value prop of Digitas and what clients expect from us.

So we make choices on the things we're going to make to push with clients that then are sort of new space. You were at our new front, right? We developed that because it was a white space in the market. So that's what we'll make that's really true to the value prop of Digitas and what clients expect from us.

So we make choices on the things we're going to make to push with clients that then are sort of new space. You were at our new front, right? We developed that because it was a white space in the market. So that's what we'll make that's really true to the value prop of Digitas and what clients expect from us.

then those things end up potentially being something that scales across the other agencies.

then those things end up potentially being something that scales across the other agencies.

then those things end up potentially being something that scales across the other agencies.

Yes, we do. Yes, we do. We have to. I mean, we do because it's new to us and we need to make the market for ourselves first. Part of it is also you're not going to take something and scale it on other clients either. And our clients come to us with that expectation. And it's also part of our IP. We are unicorns and that's part of our DNA.

Yes, we do. Yes, we do. We have to. I mean, we do because it's new to us and we need to make the market for ourselves first. Part of it is also you're not going to take something and scale it on other clients either. And our clients come to us with that expectation. And it's also part of our IP. We are unicorns and that's part of our DNA.

Yes, we do. Yes, we do. We have to. I mean, we do because it's new to us and we need to make the market for ourselves first. Part of it is also you're not going to take something and scale it on other clients either. And our clients come to us with that expectation. And it's also part of our IP. We are unicorns and that's part of our DNA.

So I'm so glad you asked me this. I was ready. This was the one question.

So I'm so glad you asked me this. I was ready. This was the one question.

So I'm so glad you asked me this. I was ready. This was the one question.

So when I joined Digitas, one of the things I noticed is that everyone talked about the culture of Digitas. It's fantastic. I said, great, tell me about it. What is the culture? Well, it's fantastic. It's everyone likes each other. It's really great. No one could articulate the words. And to me, a culture is important about the talent and the types of clients and the types of decisions you make.

So when I joined Digitas, one of the things I noticed is that everyone talked about the culture of Digitas. It's fantastic. I said, great, tell me about it. What is the culture? Well, it's fantastic. It's everyone likes each other. It's really great. No one could articulate the words. And to me, a culture is important about the talent and the types of clients and the types of decisions you make.

So when I joined Digitas, one of the things I noticed is that everyone talked about the culture of Digitas. It's fantastic. I said, great, tell me about it. What is the culture? Well, it's fantastic. It's everyone likes each other. It's really great. No one could articulate the words. And to me, a culture is important about the talent and the types of clients and the types of decisions you make.

So we reset our culture. We're fearless. We're inventive. We're generous. Unicorns love figs. You get it? And that is how we make decisions. So everything we do, we use that, right? So we say, is this making us more fearless, inventive, and generous? Are we bringing this, are we making decisions for our clients, for our talent?

So we reset our culture. We're fearless. We're inventive. We're generous. Unicorns love figs. You get it? And that is how we make decisions. So everything we do, we use that, right? So we say, is this making us more fearless, inventive, and generous? Are we bringing this, are we making decisions for our clients, for our talent?

So we reset our culture. We're fearless. We're inventive. We're generous. Unicorns love figs. You get it? And that is how we make decisions. So everything we do, we use that, right? So we say, is this making us more fearless, inventive, and generous? Are we bringing this, are we making decisions for our clients, for our talent?

Are these products going to be pushing the envelope that's required for us? So we use that very simple framework across people and product and pitches. That's how I think about applying that across the three things.