Amy Lanzi

Are these products going to be pushing the envelope that's required for us? So we use that very simple framework across people and product and pitches. That's how I think about applying that across the three things.

Are these products going to be pushing the envelope that's required for us? So we use that very simple framework across people and product and pitches. That's how I think about applying that across the three things.

Yes, good name, great name.

Yes, good name, great name.

Yes, good name, great name.

So, so many of our, and this is a huge conversation in Adweek this week, want to figure out how to understand, tap into, and leverage the creator economy. It's growing and growing and growing, and everyone talks about it, but it's really hard because there are, There are 3.5 million creators we see inside of Influential globally, and we see 100 billion data points every day about these creators.

So, so many of our, and this is a huge conversation in Adweek this week, want to figure out how to understand, tap into, and leverage the creator economy. It's growing and growing and growing, and everyone talks about it, but it's really hard because there are, There are 3.5 million creators we see inside of Influential globally, and we see 100 billion data points every day about these creators.

So, so many of our, and this is a huge conversation in Adweek this week, want to figure out how to understand, tap into, and leverage the creator economy. It's growing and growing and growing, and everyone talks about it, but it's really hard because there are, There are 3.5 million creators we see inside of Influential globally, and we see 100 billion data points every day about these creators.

So when you get into trying to actually authentically leverage creators, you cannot do it without, like I said, a tech platform. to be able to quickly understand them, contract them, understand what are the rules of engagement, and to also keep up with them. And so you need to be able to have a tech approach to be able to do that. And so this was the main driver is one.

So when you get into trying to actually authentically leverage creators, you cannot do it without, like I said, a tech platform. to be able to quickly understand them, contract them, understand what are the rules of engagement, and to also keep up with them. And so you need to be able to have a tech approach to be able to do that. And so this was the main driver is one.

So when you get into trying to actually authentically leverage creators, you cannot do it without, like I said, a tech platform. to be able to quickly understand them, contract them, understand what are the rules of engagement, and to also keep up with them. And so you need to be able to have a tech approach to be able to do that. And so this was the main driver is one.

And now when you take that and you bring it into how we're investing in media, for example, and how paid and owned work together, you cannot do that without having a handle on creators. to think about how they fit in that mix and how we are working with them at scale. And I think the scale question is one. It's one thing if you have a couple of creators, it's manageable.

And now when you take that and you bring it into how we're investing in media, for example, and how paid and owned work together, you cannot do that without having a handle on creators. to think about how they fit in that mix and how we are working with them at scale. And I think the scale question is one. It's one thing if you have a couple of creators, it's manageable.

And now when you take that and you bring it into how we're investing in media, for example, and how paid and owned work together, you cannot do that without having a handle on creators. to think about how they fit in that mix and how we are working with them at scale. And I think the scale question is one. It's one thing if you have a couple of creators, it's manageable.

It's not when you're a global brand that wants to do this in a relevant way across markets. You need to have a tech platform and the data to be able to do it. That's the first. The second is, how do you then think about the rise of all the trends you might see to be able to then get smarter in media targeting?

It's not when you're a global brand that wants to do this in a relevant way across markets. You need to have a tech platform and the data to be able to do it. That's the first. The second is, how do you then think about the rise of all the trends you might see to be able to then get smarter in media targeting?

It's not when you're a global brand that wants to do this in a relevant way across markets. You need to have a tech platform and the data to be able to do it. That's the first. The second is, how do you then think about the rise of all the trends you might see to be able to then get smarter in media targeting?

So now you mine for those and you build the cohorts and then you find the creators that are more likely to be someone that is leaned into girl math, for example. Now I can find someone that's tuned into this girl math mindset and I can find them programmatically because we've put all these things together.

So now you mine for those and you build the cohorts and then you find the creators that are more likely to be someone that is leaned into girl math, for example. Now I can find someone that's tuned into this girl math mindset and I can find them programmatically because we've put all these things together.

So now you mine for those and you build the cohorts and then you find the creators that are more likely to be someone that is leaned into girl math, for example. Now I can find someone that's tuned into this girl math mindset and I can find them programmatically because we've put all these things together.