Amy Lanzi

And the creator is really now that big connector that helps us have better insight and intel into our consumers.

And the creator is really now that big connector that helps us have better insight and intel into our consumers.

And the creator is really now that big connector that helps us have better insight and intel into our consumers.

The mix of their tech is the primary difference. Also the culture of the management committee with ours. That's really important. I've done a couple acquisitions for group and that's the most important. It's a people business. So if the culture doesn't match on the management team level to the culture of the group, it won't work.

The mix of their tech is the primary difference. Also the culture of the management committee with ours. That's really important. I've done a couple acquisitions for group and that's the most important. It's a people business. So if the culture doesn't match on the management team level to the culture of the group, it won't work.

The mix of their tech is the primary difference. Also the culture of the management committee with ours. That's really important. I've done a couple acquisitions for group and that's the most important. It's a people business. So if the culture doesn't match on the management team level to the culture of the group, it won't work.

But the main thing is looking at that technology and just the scale that they had and how it would work within our world is really, they were a standout and that's why it happened.

But the main thing is looking at that technology and just the scale that they had and how it would work within our world is really, they were a standout and that's why it happened.

But the main thing is looking at that technology and just the scale that they had and how it would work within our world is really, they were a standout and that's why it happened.

Maybe, could be. I mean, it depends on how brands want to leverage the technology. I mean, the clients we work with, it's more about how do you use creators and find the right creators to be in sub communities to be able to have an authentic connection because those brands won't survive over time.

Maybe, could be. I mean, it depends on how brands want to leverage the technology. I mean, the clients we work with, it's more about how do you use creators and find the right creators to be in sub communities to be able to have an authentic connection because those brands won't survive over time.

Maybe, could be. I mean, it depends on how brands want to leverage the technology. I mean, the clients we work with, it's more about how do you use creators and find the right creators to be in sub communities to be able to have an authentic connection because those brands won't survive over time.

So for us, it's about that our North Star of networked experiences and how we are able to deeply understand the creators and all those things more deeply to then help brands like a Sephora, for example, authentically show up in a way that is a systematic approach versus one-off creators and you kind of don't know exactly what happened if you don't have this type of intelligence.

So for us, it's about that our North Star of networked experiences and how we are able to deeply understand the creators and all those things more deeply to then help brands like a Sephora, for example, authentically show up in a way that is a systematic approach versus one-off creators and you kind of don't know exactly what happened if you don't have this type of intelligence.

So for us, it's about that our North Star of networked experiences and how we are able to deeply understand the creators and all those things more deeply to then help brands like a Sephora, for example, authentically show up in a way that is a systematic approach versus one-off creators and you kind of don't know exactly what happened if you don't have this type of intelligence.

Well, it's a really good question. No one has a, like, to me, there are creators that are rising creators, right? That have, you know, nano created, they have a couple thousand or a hundred followers and they are like very important to certain cohorts or to communities. And then as they become more and more known, they then really, in my world, turn into influencers, right?

Well, it's a really good question. No one has a, like, to me, there are creators that are rising creators, right? That have, you know, nano created, they have a couple thousand or a hundred followers and they are like very important to certain cohorts or to communities. And then as they become more and more known, they then really, in my world, turn into influencers, right?

Well, it's a really good question. No one has a, like, to me, there are creators that are rising creators, right? That have, you know, nano created, they have a couple thousand or a hundred followers and they are like very important to certain cohorts or to communities. And then as they become more and more known, they then really, in my world, turn into influencers, right?

We didn't really need big influential when we were just looking for a couple of influencers. I will give an example, an old example, when I worked on a confectionery business and we were looking for mom bloggers, okay? That's old. This is old school, yeah. This is old school. Those were influencers. They were very influential in helping moms figure out lots of things.

We didn't really need big influential when we were just looking for a couple of influencers. I will give an example, an old example, when I worked on a confectionery business and we were looking for mom bloggers, okay? That's old. This is old school, yeah. This is old school. Those were influencers. They were very influential in helping moms figure out lots of things.