Amy Nicholson
speaker
471 appearances
63 recordings
2 series
first heard Nov 2024
last heard Jun 2025
Amy Nicholson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
According to the FDA, there can be up to an average of 30 or more insect fragments per 100 grams of peanut butter and an average of one or more rodent hairs per 100 grams of peanut butter. And finally, the average American eats about one ton of food per year. And that is something you should know. How many times have you pressed the like button?
When you like a post or a video or a product or whatever else, there's often a like button right there. And the temptation is to press it. Why? What is it about the like button that we like so much? And what does pressing it do? What does it do for us? What does it do for the person who gets the likes? And where did the idea for the like button come from? Listen to this.
Supposedly, the like button is pressed over 7 billion times a day. That's almost as many times per day as there are people on the planet. the Like button has become part of our lives, or certainly our online lives. And here to talk about it is Martin Reeves. He's chairman of the BCG Henderson Institute, which is a think tank for developing new ideas in business.
He's co-author of the book, Like, The Button That Changed the World. Hi, Martin. Thanks for coming on Something You Should Know. Thanks for having me, Mike. So when and where did the Like button first appear?
and um he's he's one of the contenders i mean he has a a dated sketch of the like button that precedes uh facebook's adoption by uh by many years well that's a bit surprising just because the like button doesn't seem like it's that old and seems like a relatively simple thing that caught on that you you could you could find the origins of it pretty clearly
So when you look back, since you have probably looked at this better and more deeply than anyone, was somebody trying to create the like button? Or was somebody trying to come up with a way to just solve that refresh problem? Or was somebody trying to, what were they trying to do that resulted in the like button?
So the like button isn't a thing in the sense that there's a patent, there's a patent owner, there's a diagram of how it works. The like button is more of a concept, isn't it?
But there is something. There's something about the like button that touches a nerve or something. If it's pressed 7 billion times a day, there's something pretty magical about it. What is it that makes it so effective?
But nobody owns the like button, which is interesting because you would think...
What's interesting to me about the like button, which is the thumbs up sign, typically, that most of the time is not a thumbs down sign, right? You either like it or you stay silent. I think YouTube...
A lot of companies, though, now, certainly Amazon and others, have a star system. It isn't I like it or I don't like it. It's I like it a little bit or I like it a lot or I don't like it at all.
We're talking about the like button and what happens when you press it. My guest is Martin Reeves. He is author of the book, Like, The Button That Changed the World.
So Martin, I'm thinking of those times when I'm thinking about pressing the like button. If I'm going to press the like button and no one's liked this thing before, I'm less likely to be, I don't want to be the first. You know, like there's a hesitation like, well, no one's liked it before me. Why would I like it now? But if there are 5,000 likes, yeah, sure, I'll pile on.
So the like button was created from what you've said so far. It was created for businesses to get likes, to promote business. But it's also become a personal thing, right? If people post something on Instagram or Facebook, they want people to like it. And they hate when people don't like it. So it's moved from business to personal.
What does the like button do for the person who posted or who's looking for likes and then they get a bunch of likes or they don't get a bunch of likes? What does it do to them?
Well, I would imagine that most people who hit the like button, and there's zillions of them every day, that never think about what you've just been describing for the last half hour about how this all works and what it does and what it doesn't do. And it's just a like button. But boy, there's a lot to the story that people don't know.
Well, after listening to you, it's going to be hard to think about the like button in the same way or press it or just press it without thinking about some of the things you've said about it. I've been talking with Martin Reeves. He is chairman of the BCG Henderson Institute, which is a think tank for developing new ideas in business.
And he's co-author of the book, Like, The Button That Changed the World. And there's a link to his book at Amazon in the show notes. Thank you, Martin, for coming on and peeling the layers back on the like button.
All of us human beings have things about our bodies, our physiology, that we rarely talk about. And we rarely talk about them because, well, we just don't. Either it's not polite to, or we don't think about them. Things like sweat, or tears, or breathing. I mean, who talks about breathing?
Yet these bodily functions that we all have in common are not only fascinating, they're important to understand because they are all involved in keeping you alive and healthy.
Showing 61–80 of 471 · page 4 of 24
← Previous
Next →