Amy Wigdahl
speaker
143 appearances
1 recordings
1 series
first heard Jan 2026
last heard 19 Jan
Amy Wigdahl’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
Hi.
Hi, everyone.
Yes.
Well, thank you for having me.
But yeah, tell you a little bit about what I do here at User Testing.
So my work focuses on helping, you know, in the context of what we're talking about today, banks understand their customers' perspectives really at scale.
And I also work
on helping create solutions for banks and other financial services.
And I do this by learning from some of our best customers, right?
How are they solving some of their biggest business challenges and how customer insights actually can help solve those problems.
Yeah, well, I am really looking forward to talking about some of these major trends.
And overall, I guess the theme is right now, it's not just any more about digital banking.
It's about knowing your people, not just the accounts.
And so the first theme that I want to talk about is, oddly enough, how AI-driven personalization is bringing humanity back to digital banking.
And so what I mean by this basically is, you know, over the past few years, we've seen how banking and financial services has undergone a major digital transformation.
Right.
Everything is just easier, more convenient.
But with that, banking has become easier.
much more efficient, but at the same time becoming impersonal.
And so in 2026, banks are really starting to look at using more generative AI oddly enough to make these digital experiences feel more human again.
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