Anastasia Soare

Well, I named it first Anastasia.

And I realized that it's so hard to trademark.

That was one lesson for me.

And I tell everyone, pick a name that is easy to trademark.

Because Anastasia, there are so many Anastasia.

It's a name.

I mean, I don't know any other.

It's very difficult to trademark.

So that's why I had to put Beverly Hills.

And you also invented the brush that you talked about making at the... Yes, it was the first brush because I used to have like probably 100 clients a day sometimes.

And...

I designed the caddy where my wax was there.

I had to minimize every single move to do eyebrows.

I had to master this in five minutes.

And I had the brush from the art store cut, angle cut, and then I will put the brush down and I will take the spoolie to blend the color.

So I will waste time by doing that movement.

So I went to a manufacturer and I said, can you put this together?

It was so much easier for me to move fast.

No, I didn't because I didn't know you could patent that.

I know that I inspire so many other brands that they have the brush.