Anastasia Soare

speaker

1,025 appearances 2 recordings 2 series first heard Oct 2025 last heard 2 Jun

Anastasia Soare’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 1.

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Founder's Story · Anastasia Soare Built a $3 Billion Empire. Started With No English. No Money. | Ep. 404 · 2 Jun 2026 podcast

So we relaunched the product.

So you constantly have to

To be in sync, you need to understand what the technology could offer you.

The chemistry, there are new products, new innovation.

Now all the manufacturers are investing so much in research and development.

So everything gets much better for us.

And we could recreate, probably change something about the products that maybe we had, but it's a better performance.

My daughter, she was the one because we used to travel during the weekend around the country at Nordstrom to train the customer because nobody thought that they could use powder in their eyebrows.

And it's, you know, it's a lot of education into eyebrows shaping.

And she, I mean, we were working seven days a week and traveling during the weekend.

two days in the weekends is not that easy.

So she came one day and she introduced me to Instagram, hoping that we'll post and we don't need to travel that much because it's easier to educate the consumer.

So in 2012, we start posting pictures.

It was amazing.

Oh, it was our brand exploded.

We launched them from the eyebrow.

We kind of expand into color, eyeshadows and all other type of makeup.

And we launched in Macy's.

And they didn't even have time to open the boxes to put on the gondola.

They sold out from the back room.

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