Anastasia Soare

The business was doing incredible.

We wanted just to expand internationally because I was so immersed in doing eyebrows and working here was very difficult for me.

to expand internationally and I didn't have the expertise because it's a totally different way of doing business when you go in every single country.

Different language, different rules, different financial rules.

So I wanted to get the partner to help me to do that expansion.

Asia the same and Latin America.

TPG.

So I hire a company and they evaluated the business.

A banker, yes.

So we realized that the company was evaluated at three billions, a lot of valuation.

What did you think when you saw that?

I couldn't believe it because I never, you know, I never had investors.

I never sat down and, oh, let me see how much my company is worth.

I never cared for that.

What did you think it would come back at, approximately?

I never thought that I would sell the company.

So it didn't matter to me.

I wanted just to make amazing products, innovation, and to make the customer happy.

That was our goal.

You know, we wanted really to offer things that people didn't even know exist or products that are so high quality.