André Duqum

Right.

You know, if you just think about like buying a fancy car or, you know, having like amazing photos on Instagram or whatever, like it's.

it's like the cheap candy version of belongingness.

And there's like almost no sustenance there, but it's very easy to make that appealing.

Like it's very visible and obviously desirable on like a very superficial level.

Whereas I think the deep meaningful sense of belongingness, that sense of like, I can be who I am, completely authentic, warts and all,

There's a certain level of discomfort and unpleasantness that is inherent in that that is not easily transmitted on Instagram or in a YouTube video.

You can't really advertise it.

There's no magazine ad in vogue saying 15 awkward conversations to...

help you be yourself with your partner on a random Tuesday night.

Like that's just, it's not a sexy promotion.

Like nobody's like clicking the buy button for that.

In a way, like our needs get hijacked relatively easily by like the exposure, the amount that we're just purely exposed to.

And I think there's a lot to be said of cutting a certain amount out of your life.

I'm a big proponent of

there's different names for it, but I call it a information diet or an attention diet.

So like being very mindful and thoughtful of like,

what content and information you're consuming and being careful like the same way.

I like the metaphor of a diet because I think it maps really well to kind of the information age that we live in.

Like it's fine to have some of that content, you know, that like sexy social media content.