Andrea Jones-Rooy

Some of the recommended videos could be something that are about anti-woke game design.

And why should we be thinking about that sort of thing?

We're here for games.

We're not here for social justice warriors.

So that could be a right-leaning video.

And then you could end up with a video.

The next recommended video is a video of an opponent view because you're all in a video game, like creator rabbit hole.

And you could conceivably, in principle, get views from different sides.

Like you could end up in an immigration rabbit hole that has videos from the left and the right.

In principle, this is the definition they're working from.

In practice, the question is, does that happen or do you get drawn immediately, Steve, as you're describing, into something that is necessarily political unless you're really looking at baking cakes.

And I don't know, that could probably get me to Tradwives, could get me to some rabbit hole, conservative rabbit holes as well.

But OK, the other thing I want to say, George, you nailed it in that it's this rabbit holes are very dynamic.

And you talked about it in terms of, you know, you kind of see one thing that leads you to another thing.

And they specifically they build on also from existing work where they emphasize it's an initial incidental experience.

So you kind of just happen upon some random video and then you end up being drawn into a niche topic.

And again, that topic could be political or not.

And then they're looking for evidence that you're going down what they call a nonlinear descent, which is kind of gets to Steve and George, both of what you're saying, which is you sort of, it starts to pile on, right?

You kind of gather steam, gather momentum, get more and more specifics.

And the next thing you know, you're only seeing bakers on YouTube, hypothetically.