Andrea Loubier

So, um, yeah.

So definitely the pro lifetime one, though, the ones that you pay once a year.

We do have people that like to try the software, so they'll go for the pro, which is, again, the twelve dollars per year.

Oh, I misread this.

Correct.

And you're probably looking at one of our little hacks that we have, too, where as a first time user to the website, you actually get a good deal on the actual software within the first few minutes after visiting.

So I want to ask you about that.

It's been really, really good.

Actually, we actually saw a pretty significant increase in conversions to paying customers with that.

So a couple of things that we're actually in the process of doing is actually looking at the pricing structure.

So is it the fact that there is this like flash sale with a limited time, you know, offer for this deal where you can get the software done?

for half off or um is it a matter of like oh the the software just is more you know attractive at half price so we're doing a lot of testing there but ever since we put this this banner up it's been really really interesting to see how many more people actually convert well let's let's dive into that because listeners might be going i wonder if we should test this on our website so before the banner if 100 people visit your website how many convert into a pay plan

And to a paid plan, we have about 20% that will actually convert to paying.

Correct.

Yes.

So basically, I mean, this can get a little, I guess, messy in the funnel, if you will, because we do have people that actually opt to just download the free version.

And later on, they actually convert to paying for it.

But for people that immediately when they get to the website, they see that little, you know, 50% off limited deal.

Yeah, it's about 20% is what we see.

Exactly.