Andrea Loubier

Before the banner, that number was about 10%.

And that fluctuated of obviously day to day, but around 10%.

So fascinating, fascinating.

unique paying customers.

So if you look at the 1 million accounts that we have, about 50% of that roughly are paying.

So, yeah.

Correct.

We've been running for about three years now.

Okay, wow.

So we launched in 2012, yeah, so...

It's definitely, that's actually pretty easy because it's actually split right down the middle.

I don't, I don't, I have no idea.

You know, you just have some people that are like, no, I don't want to deal with subscriptions.

I just want to pay once a large lump sum and be done with it.

Because before we actually didn't have the one-time payment, we just had the subscription-based model and then the freemium-based model.

So once we had that, we heard some people that were like, oh, you know, we really don't want to pay, you know, this annual recurring cost.

Can I just pay up front?

And so we're like,

OK, well, let's let's do it.

So it's been nice to kind of have those two options, whereas, you know, some might think that having, you know, three different options of product, you know, packages to buy actually would be too confusing and actually reduce conversions.