Andrea Loubier
👤 SpeakerAppearances Over Time
Podcast Appearances
But I think it's just different from business to business.
And we did a lot of price testing with that.
And this one so far seems to work pretty, pretty good for us.
So.
So the lifetime plan actually performs much better, I guess, in terms of the LTV.
So if you look at, well, yeah, now we're talking about retention.
If you look at the pro yearly subscription, yeah, there you will see people, and this is naturally with software, you know, especially when people are shopping around where they test the software.
All right, yeah, maybe I use it for, you know, a month or a year.
And then, oh, I have a renewal now.
So do I really want to still use it?
I don't know.
So you do have a lot of fluctuation in that sense when it comes to subscription based software.
But we definitely get the most value out of one customer from the lifetime plan.
It's forty five dollars.
Oh, yeah.
Retention numbers.
So let's say if you don't know, it's OK.
Yeah.
Yeah.
No.