Andrea Volpini

Usually, the lifetime value is 29 months for a client, but then we have these different cohorts because we have the self-serving that gets the store and buys maybe the starter for a few bucks per month.

But then, you know, the money are driven by the VIP and the enterprise, so the larger clients.

So we do have these, you know, 80-20 split between enterprise and self-serving.

And how many customers today?

So we have served 2,070 clients last year, and we have roughly 700 active subscription.

Yeah, because a client would probably buy more than one in our case.

Retention is very good after, of course, a period of time.

I mean, we lose a lot in the first month.

And then, of course, it goes kind of flushed down.

I think we have an annual churn of between 5% and 6%.

That's the revenue.

Yeah, we do now.

We're trying to understand between scaling up because we have these very large clients that kind of demand attention and we can scale up in terms of covering more websites or more data sets.

And then on the other side, we want to balance and get new clients on board.

So that's kind of a tricky balance.

I also love to make the product more than I love to make the business run, but I'm trying to fix that.

I promise I will.

I think the entity types are very powerful because depending on the type of content that you're serving, I can optimize for that type of content.

But if you are a larger organization, then my scale would be on the number of URLs.

If you have like, you know, one of our clients, it's Oakley.