Andrew Bruce
👤 SpeakerAppearances Over Time
Podcast Appearances
And I realized I would like a toy to play with her.
Right.
Yeah, yeah.
So it's loaded with, you know, stimulants.
So there are like mess-free catnip bags that you can easily replace in seven locations.
And I put some crinkle material in the ears.
And then you can manipulate the legs and the mouth.
And it has realistic features.
So it really does intrigue cats.
Cool.
Tell me, so you started this business when?
I launched, the website was live November of 2023.
And I had like a viral video go December 31st of that year and left my full-time job in April of last year.
Wow.
What were you doing?
I was doing mechanical engineering and medical device.
Yeah, so last year I was selling through my website at the beginning of the year and then got on Amazon and closed out the year doing around $1.2 million in sales.
Yeah.
So when you create a new product category and competitors quickly follow, what matters most for actually owning that category long term?
Yeah, no, I completely agree.