Andrew Bruce

speaker

52 appearances 1 recordings 1 series first heard May 2026 last heard 7 May

Andrew Bruce’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

Appearances

newest first · ▶ plays the moment

How I Built This with Guy Raz · Advice Line with Jonah Peretti of Buzzfeed · 7 May 2026 podcast

And I realized I would like a toy to play with her.

Right.

Yeah, yeah.

So it's loaded with, you know, stimulants.

So there are like mess-free catnip bags that you can easily replace in seven locations.

And I put some crinkle material in the ears.

And then you can manipulate the legs and the mouth.

And it has realistic features.

So it really does intrigue cats.

Cool.

Tell me, so you started this business when?

I launched, the website was live November of 2023.

And I had like a viral video go December 31st of that year and left my full-time job in April of last year.

Wow.

What were you doing?

I was doing mechanical engineering and medical device.

Yeah, so last year I was selling through my website at the beginning of the year and then got on Amazon and closed out the year doing around $1.2 million in sales.

Yeah.

So when you create a new product category and competitors quickly follow, what matters most for actually owning that category long term?

Yeah, no, I completely agree.

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