Andrew (CEO of Creators Inc.)

So P-I-E-S-S-S-O, the occupational dimension just means like you want to be doing things that bring you more value than things you're like, don't work a job for

more money when your food shelter and you know basic needs are covered if your boss just creates so much negative stress on your life that you're miserable all the time and you've got to be cognizant of these things yeah and so this guy cleans me all up and i become a very dialed in calm sober um thoughtful version of myself and boom the pandemic happens pentagon shuts down

There's no more government contracts.

I'm sitting at my parents' home in Cape Town, Massachusetts, you know, kind of squatting there.

They are living in Florida and we're staying away from each other because everyone's got COVID and the world's scared.

And a female friend of mine who knew me when I was in my 20s, you know, we'd met on Bumble or something, calls me up and she says, hey, I need your help.

And I said, what's going on?

And she said, I've got $100 to my name.

I'm some nanny doing her grocery shopping out here in Los Angeles.

I'm scared of getting coronavirus.

So I made an OnlyFans, but I can't figure it out.

So the hell is that?

I logged in and I was like, oh shit, you're trying to thirst scale.

This platform is pretty robust in the sense that it can facilitate these transactions, but it doesn't do a great job of taking a creator with a blindfold on and saying do steps one through 10, you're going to make a bag of money.

I helped kind of organize her and took over the marketing to figure out how are we going to maximize the lifetime value of your audience.

She had 50,000 followers on Instagram, no TikTok, no Twitch, no Twitter.

We made a quarter of a million dollars in month one.

Wow.

She starts to run around, run around in LA and she had been a personal assistant for some big content creators and start saying, Hey, don't trust your only fence business to nightclub promoters or Taiga or, you know, these little people.

Yeah.