Andrew (CEO of Creators Inc.)
👤 SpeakerAppearances Over Time
Podcast Appearances
The rats start treading water.
In about 15 minutes, they give up and they drown.
Okay, they start the experiment over.
Rats start treading water.
At about 14 minutes and 45 seconds, they pluck the rats out.
They dry them off, they give them something to eat, and they drop them right back in the water.
Now, these rats just swam till failure.
How long do you think they lasted the next time?
It's got to be less than 14.
250 hours.
Why?
Why?
Because they believed they would be saved.
Think about how much further they could go when they thought something was coming to save them.
Holy crap.
So when they thought nothing was coming to save them, they gave up in 15 minutes.
When they had that hope, it lasted 250 hours.
That's crazy.
Crazy.
And then lastly is your occupational dimension.