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Andrew (CEO of Creators Inc.)

๐Ÿ‘ค Speaker
634 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And I realized that a lot of my clients like probably had issues with their parents and I was becoming a parental figure.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Right.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And so if I would help them too much, they would leave.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

They would fire me.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And then I had to like kind of figure out that balance and realize like you kind of got to let them touch the stove and get burnt and then like be there to coach them more passively.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Yeah.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

I mean, I, there's definitely some shit bums in the space, a lot of suitcase pimps and, um,

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

you know people who are just doing it for you know monetary reasons I am actively looking like the reason why I create I actually have a huge community of creators who don't do OnlyFans but what I don't have yet which I'm still trying to develop and you know hopefully Hashem will bless us with with the answer soon is

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

You know, I was in my house the other day and there was four huge Mexican-American influencers.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Like I was adding up the total Instagram followers, like 200 million.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And I was like, if I had a spicy Cheeto knockoff or a Gusher thing or, you know, so I actually went out and ran into David Dobrik at this snack and sweet convention.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And I was like, so I'm looking for products that

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

monetize our network that doesn't do of as well because i have so many great friends who are young big content creators that look up to me for investment advice and i actually have close relationships with them but we don't monetize anything together so um yeah the cpg space seems like the next phase of influencer product right yeah man like you know brent rivera is heard of him he's a big influencer he's got his own chip it's like a 3d dorito and like

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

He's just got such a good audience.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

He's got such a big audience and he's so good at creating content that like, you know, I think, I think it's an easy strategy.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

You promote the hell out of your product for like a year and maybe you get into some, you know, brick and mortar stores.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

People know what it is.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

The purchase orders start to come because they're selling it.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Then you get better placement and caps and then, and then you get bought out.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

But the CPG space is really, really tricky.