Andrew (CEO of Creators Inc.)
๐ค SpeakerAppearances Over Time
Podcast Appearances
And I realized that a lot of my clients like probably had issues with their parents and I was becoming a parental figure.
Right.
And so if I would help them too much, they would leave.
They would fire me.
And then I had to like kind of figure out that balance and realize like you kind of got to let them touch the stove and get burnt and then like be there to coach them more passively.
Yeah.
I mean, I, there's definitely some shit bums in the space, a lot of suitcase pimps and, um,
you know people who are just doing it for you know monetary reasons I am actively looking like the reason why I create I actually have a huge community of creators who don't do OnlyFans but what I don't have yet which I'm still trying to develop and you know hopefully Hashem will bless us with with the answer soon is
You know, I was in my house the other day and there was four huge Mexican-American influencers.
Like I was adding up the total Instagram followers, like 200 million.
And I was like, if I had a spicy Cheeto knockoff or a Gusher thing or, you know, so I actually went out and ran into David Dobrik at this snack and sweet convention.
And I was like, so I'm looking for products that
monetize our network that doesn't do of as well because i have so many great friends who are young big content creators that look up to me for investment advice and i actually have close relationships with them but we don't monetize anything together so um yeah the cpg space seems like the next phase of influencer product right yeah man like you know brent rivera is heard of him he's a big influencer he's got his own chip it's like a 3d dorito and like
He's just got such a good audience.
He's got such a big audience and he's so good at creating content that like, you know, I think, I think it's an easy strategy.
You promote the hell out of your product for like a year and maybe you get into some, you know, brick and mortar stores.
People know what it is.
The purchase orders start to come because they're selling it.
Then you get better placement and caps and then, and then you get bought out.
But the CPG space is really, really tricky.