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Andrew (CEO of Creators Inc.)

๐Ÿ‘ค Speaker
634 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

So like beverage and snacks and all that shit, you make no money when you're in stores because

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

the distributor gets all that margin.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

You only make big money when Coke or Pepsi or Nestle buys you and they immediately get, like they can pay a billion dollars for, you know, Olipop or Poppy or whatever it is because they immediately get 40% of that business back because they are the distributor.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

You understand?

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Yeah.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

That was a big one.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

So that's like, that's the tough part about that business.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Like, you don't really make money until the day you exit.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

You got to survive for years, have patience, maybe even lose money.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And get lucky because like, if Coke buys Red Bull and Pepsi buys Monster and like, you're the third guy, like, it's gonna fuck.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

You watch Succession?

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

No, I've heard about though.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Oh, you got to watch it.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

It's a good show.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

It's basically about like loosely like Rupert Murdoch who created Fox News.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Okay.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

But just like really understand like if you, you know, you want to start a network that the power of media and social media.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Yeah.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

good luck to you thank you yeah i've studied barstool sports model um so dave portnoy's a boston guy i've known him for fucking 20 years nice there was a there was an influencer named jen selter who was i know her yeah one of the original fit fitness influencers so you know i had her at my apartment in boston like 20 years ago wait what fucking year was that damn how old was she back then she still works good at her routine no not 20 years ago i'm sorry

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

What year is this?