Andrew Colvette

And there was such a huge backlash against kind of the anti-American, anti-patriotism, anti-ice angle that was coming out of that.

There was just this huge vacuum that was created.

And

I was talking with Jack about it.

Actually, Charlie had this great knack during these halftime shows of always going viral, you know, sometimes good, sometimes bad, but he was always commenting on it because he was so passionate about winning back culture.

He wanted to play in the game of culture of actually taking back the hearts and minds of the next generation.

And this is what this is all about.

It's a huge, huge opportunity for us to just do exactly that and offer America what it wants.

That's what we could feel.

You could feel it in the ether.

You could feel it in the air that people wanted an alternative.

So we stepped in and we said, hey, we'll throw our name in the hat.

And we announced our lineup yesterday.

Obviously, we got Kid Rock.

Everybody loves and knows Kid Rock.

Funny story here, Steve.

We're doing the press release.

and kid rock.

We had all his Grammy nominee nominations and wins next to his name.

And he shot back.