Andrew Cooper

So really look at monitoring enforcement programs. The last two things I would say, one, educate your employees.

So really look at monitoring enforcement programs. The last two things I would say, one, educate your employees.

So training employees on the importance of IP and best practices in protecting it can go a really long way to ensuring that you have a strong brand in the minds of consumers and that you're also keeping the value high on your products and your confidential information, your data, your systems. We at UPS, when I was working there, had routine trainings on this stuff.

So training employees on the importance of IP and best practices in protecting it can go a really long way to ensuring that you have a strong brand in the minds of consumers and that you're also keeping the value high on your products and your confidential information, your data, your systems. We at UPS, when I was working there, had routine trainings on this stuff.

It also goes a long way in just ensuring that people know when they have created something that's worthy of protection. And I've seen this many times. You've got people out in the field. They're working in an operating environment, a warehouse or a factory or something. They come up with some fix to a problem that is just a practical fix because they are necessities, the mother of all inventions.

It also goes a long way in just ensuring that people know when they have created something that's worthy of protection. And I've seen this many times. You've got people out in the field. They're working in an operating environment, a warehouse or a factory or something. They come up with some fix to a problem that is just a practical fix because they are necessities, the mother of all inventions.

They have created a unique, efficient way of doing it. And nobody knows about it except two or three managers inside that factory. And it could be a solution that every factory could use and create economies of scale. And we just don't know about it because employees aren't educated in who to contact when they come up with something that's good like that.

They have created a unique, efficient way of doing it. And nobody knows about it except two or three managers inside that factory. And it could be a solution that every factory could use and create economies of scale. And we just don't know about it because employees aren't educated in who to contact when they come up with something that's good like that.

And I guess the last thing I would say is implement security measures. Use technical measures like encryption and access controls to safeguard your IP and your data. This is really important when it comes to trade secrets, because trade secrets, if they're not protected, they can be lost. Typically, if you lose a trade secret, the

And I guess the last thing I would say is implement security measures. Use technical measures like encryption and access controls to safeguard your IP and your data. This is really important when it comes to trade secrets, because trade secrets, if they're not protected, they can be lost. Typically, if you lose a trade secret, the

damages are so incalculable they can't be they really can't be recovered because the idea is only a few people know the trade secret and if more people know the secret then it's really it's invaluable anymore you know the ultimate trade secret many people think about is like the coca-cola formula for coca-cola right at ups we also had um we had a system called orion it's the reason ups package cars only turn make right turns it so it's there's there are uh wait are you allowed to talk about that did you sign an nda

damages are so incalculable they can't be they really can't be recovered because the idea is only a few people know the trade secret and if more people know the secret then it's really it's invaluable anymore you know the ultimate trade secret many people think about is like the coca-cola formula for coca-cola right at ups we also had um we had a system called orion it's the reason ups package cars only turn make right turns it so it's there's there are uh wait are you allowed to talk about that did you sign an nda

No, I cannot tell you why. But there's really important safeguards that you can put in place to protect that kind of stuff. Creating processes that block access to things that are critical to the organization are important for the value of the IP itself and your ability to recover if anything happens as a result.

No, I cannot tell you why. But there's really important safeguards that you can put in place to protect that kind of stuff. Creating processes that block access to things that are critical to the organization are important for the value of the IP itself and your ability to recover if anything happens as a result.

That is our nature as human beings. We're tinkerers by nature. And as a result, we are also very greedy as humans. We want to protect those things that we create.

That is our nature as human beings. We're tinkerers by nature. And as a result, we are also very greedy as humans. We want to protect those things that we create.

I'm well. How are you, Stephanie?

I'm well. How are you, Stephanie?

Sure. So I am from a small town in South Carolina called Walterboro. If you are traveling down 95, you will pass right by it.

Sure. So I am from a small town in South Carolina called Walterboro. If you are traveling down 95, you will pass right by it.