Andrew Marantz

So you were saying before people who've known parasocially someone like Theo Vaughn or Joe Rogan for years, they have a kind of trust in them. And a lot of what that trust comes from is not just – putting in the parasocial hours, although that's important, but also, frankly, how weird and idiosyncratic these people's interests are.

So you were saying before people who've known parasocially someone like Theo Vaughn or Joe Rogan for years, they have a kind of trust in them. And a lot of what that trust comes from is not just – putting in the parasocial hours, although that's important, but also, frankly, how weird and idiosyncratic these people's interests are.

You can't grow Joe Rogan of the right in a lab because Joe Rogan wasn't the Joe Rogan of the right until a few months ago. In 2020, Joe Rogan was the Joe Rogan of the left. He supported Bernie Sanders for president. And then between 2020 and 2024, he was lost.

You can't grow Joe Rogan of the right in a lab because Joe Rogan wasn't the Joe Rogan of the right until a few months ago. In 2020, Joe Rogan was the Joe Rogan of the left. He supported Bernie Sanders for president. And then between 2020 and 2024, he was lost.

You can't grow Joe Rogan of the right in a lab because Joe Rogan wasn't the Joe Rogan of the right until a few months ago. In 2020, Joe Rogan was the Joe Rogan of the left. He supported Bernie Sanders for president. And then between 2020 and 2024, he was lost.

But the point I'm making with that is if you had decided to astroturf your way to Joe Rogan, you wouldn't have been looking in the right place because you wouldn't have been funding Joe Rogan. So a lot of where the trust and authenticity comes from is... You know, this is someone whose interests I actually just vibe with at a totally apolitical level.

But the point I'm making with that is if you had decided to astroturf your way to Joe Rogan, you wouldn't have been looking in the right place because you wouldn't have been funding Joe Rogan. So a lot of where the trust and authenticity comes from is... You know, this is someone whose interests I actually just vibe with at a totally apolitical level.

But the point I'm making with that is if you had decided to astroturf your way to Joe Rogan, you wouldn't have been looking in the right place because you wouldn't have been funding Joe Rogan. So a lot of where the trust and authenticity comes from is... You know, this is someone whose interests I actually just vibe with at a totally apolitical level.

And then when they start talking about politics, maybe I'll take some advice from them. That's a very hard thing to kind of recreate from the top down.

And then when they start talking about politics, maybe I'll take some advice from them. That's a very hard thing to kind of recreate from the top down.

And then when they start talking about politics, maybe I'll take some advice from them. That's a very hard thing to kind of recreate from the top down.

Yeah. I mean, Elon Musk was on Rogan a week or two ago talking about all this stuff. And it was after the Doge stuff had started, after they had made these massive cuts to USAID. And Rogan asked him, what's going on with this, man? People say that, you know, like babies are dying and all this terrible stuff is happening. And Musk just said, oh, no, that's not really true.

Yeah. I mean, Elon Musk was on Rogan a week or two ago talking about all this stuff. And it was after the Doge stuff had started, after they had made these massive cuts to USAID. And Rogan asked him, what's going on with this, man? People say that, you know, like babies are dying and all this terrible stuff is happening. And Musk just said, oh, no, that's not really true.

Yeah. I mean, Elon Musk was on Rogan a week or two ago talking about all this stuff. And it was after the Doge stuff had started, after they had made these massive cuts to USAID. And Rogan asked him, what's going on with this, man? People say that, you know, like babies are dying and all this terrible stuff is happening. And Musk just said, oh, no, that's not really true.

And then they kind of moved on. You know, again, this is not a journalistic standard of pushback. This is not a, you know. I'm coming in with the receipts and I'm going to make you answer.

And then they kind of moved on. You know, again, this is not a journalistic standard of pushback. This is not a, you know. I'm coming in with the receipts and I'm going to make you answer.

And then they kind of moved on. You know, again, this is not a journalistic standard of pushback. This is not a, you know. I'm coming in with the receipts and I'm going to make you answer.

I think that could be really illuminating, actually, if someone could get someone like Elon Musk to sit down for four hours unedited with receipts and say, here you said you cut a billion dollars, but it was actually a million dollars. Your explanation, please. You know, but I just don't think that is what someone like Joe Rogan sees his job as. I think he sees it as a hang.

I think that could be really illuminating, actually, if someone could get someone like Elon Musk to sit down for four hours unedited with receipts and say, here you said you cut a billion dollars, but it was actually a million dollars. Your explanation, please. You know, but I just don't think that is what someone like Joe Rogan sees his job as. I think he sees it as a hang.

I think that could be really illuminating, actually, if someone could get someone like Elon Musk to sit down for four hours unedited with receipts and say, here you said you cut a billion dollars, but it was actually a million dollars. Your explanation, please. You know, but I just don't think that is what someone like Joe Rogan sees his job as. I think he sees it as a hang.