Andrew Revkin

And it was fantastic.

The hashtag was, I am a scientist because... And she posted it with a picture of herself with her answer.

And that, when I talk to scientists or basically anybody about communicating, I say, don't start with, I am a phytologist and I use a spectrophotometer to do X. Start with...

I'm a scientist because the world is endlessly interesting, and I just found these salamanders, which are going to vanish if we don't stop this fungus from coming to the United States.

Utterly interesting.

And then you've got people hooked.

But it's the motivation part, because everyone grew up as a kid, and a kid is basically like a scientist.

Wow, what the hell is this?

How does this work?

So you can connect with people that way.

But this other issue you broached is really important.

And what I love about MIT particularly, I spent a lot of time there over the decades, not just talking to the hurricane guy, Amy Smith, who has the development lab in the basement there somewhere.

But it's the usability function is part of a lot that goes on there.

It's engineering and science.

And it reminds me, in 1997, these two very different scientists, Dan Kamen at Berkeley and Michael Dove at Yale,

Wrote a manifesto.

It was the virtues of mundane science.

That's what they called it.

It was a prod to the scientific community to actually, it's very useful utility because the whole arena is set up to advance your career through revealing new knowledge that will get you tenure someday.

And