André Duqum

And so they're more subtle to work with.

Doesn't really dissolve completely, but does that make sense?

Yeah, yeah.

It makes me think deeper about the level of expectations we hold and how there's a mismatch

how we evolved in the ancestral world, you know, compared to modern society, how we're very much so wired to perceive threat in an environment where we're still looking for it, but isn't actually there.

What do you think that mismatch is costing us when you look at how

marketing and branding is kind of preying on this psychology, and yeah, what is the cost of that unexamined area of life?

We can't think about the beliefs that we have in our life without thinking the places in which they originated.

And I've heard you refer to Rene Jard's memetic theory and how so much of what we want is culturally indoctrinated into our mind.

It's what we, what others want is we've learned to want for ourselves.

How do you clarify the signal of what you actually want and not what somebody else's scripts of what they want for your life?

There's three things that come up.

Like one, how can we safeguard ourselves from the continual stimulus of...

everyone's highlight reel, so we're continuing to program ourself and subconsciously when we see somebody's life that's in this, that's being rewarded societally and everybody seems to admire and have adoration for,

There's like a pull into that, right?

That's the mimetic desire that's pulling us into that and that imitation.

So like, I'm curious your thoughts on how we can one, safeguard from that.

But then two, like, how do you really clarify the signal of what it is that you want to do, your desire, your intention?

Of course, that's not fully in a vacuum of no influences.

That's not realistic either, but is like really true and aligned to your nature and what you want.