Andy Ellwood

speaker

211 appearances 1 recordings 1 series first heard May 2026 last heard 26 May

Andy Ellwood’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

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Wealthy After 40: Retirement Planning and Budgeting for Gen X · How to Stretch Your Groceries w/Andy Ellwood · 26 May 2026 podcast

You have to pick that exact thing.

In order to compare across all of the stores locally,

Not every store probably carries the famous names of Special K. So on your list on Stretch, you just write cereal.

And we get to know that you mean Special K. And if it's available at the other stores, we'll show it to you.

But if it's not available at the stores, we'll give you the next closest for your list.

And the more that you use Stretch, the more we understand the things that are in your what we call consideration set.

So when I write cereal on my list, it means Special K, it means Raisin Bran, or it means Cleaner Cheerios.

I'm okay with any of those three if I write cereal on my list, if I'm not being specific.

But there's other things that I don't really care which box of pasta, which blue box of pasta I come home with, right?

As long as it's rigatoni, it's going to be okay in my family.

And I'm a little bit less brand conscious when it comes to that.

And so I think every family is a little bit different, right?

There's probably 30% of us that you really care about certain brands because that's your kid's favorite or that's the one that you have the most affinity towards.

And then there's 70% that think it's like, hey, if you could make this cheaper, please do.

And so we start to understand that and our shoppers are giving us more and more feedback in the process.

And that's been super helpful for us to just make the app that much more tailored because when it's all said and done, I know that I have been handed a grocery shopping list by my wife.

and had to guess what the item, like which one's the correct one going out to the store.

And Stretch takes away that guesswork.

And I had one shopper tell me that Stretch was going to save her marriage.

It was an unintended side consequence of building a smart grocery shopping list.

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