Andy Kim
speaker
371 appearances
5 recordings
5 series
first heard Nov 2024
last heard 7 Jun
Andy Kim’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jun 2026 with 2.
Appearances
But what we find is that the adoption rate of this within a company doesn't stop at 20 or 30%. It's like 70% average usage per month for all of the employees at a particular company once they've fully adopted this. It's a daily, weekly tool that folks use regularly. It just becomes part of your normal workflow. You don't look to bookmark things. You just know that a Go link exists.
So think of it as a bookmark replacer. Think of it as a memory helper, all of that. Interesting.
Yeah, we're profitable, which is great. We're six figures in revenue. The story generally is John built an awesome product. It stands up on its own. We have SOC 2 Type 2. We have a bunch of different services, including SSO. We have a Slack app.
So all of the pieces are there that John built, but he was a classic founder who focused more on the product itself rather than a little bit more on the sales and marketing piece of it. And that's kind of where I come into the picture. And that's kind of where we are today, which is, you know, you'll talk about probably some of the issues that we may have.
But that's the problem we're trying to solve for is how do we get awareness out there about what GoLinks are and also why Trotto is the best option for someone who is looking for GoLinks. And that's really, you know, the crux of where we are today.
Yeah, I think if we were trying to get every company in the world to adopt GoLynx, that would feel like an impossible task, just like boiling the ocean. You're never going to be able to get the attention span of everyone out there to be able to do that. So that's not something that we really think about. We're trying to solve for, hey, folks that have already used GoLynx,
And you can pull folks that used to work at the Googles and Netflixes, the big tech companies of the world. And oh, they work at a new company now. And that becomes our ideal customer profile. These people probably have used GoLynx before. And in the best case scenario, they've loved GoLynx. I'll give you one example. We reached out to the CTO of a very large tech company, a Fortune 500 company.
And they didn't have GoLynx and responded immediately to a very cold email outreach. And they have, I think, north of 10,000 employees. And it was an instant conversation. He was selling GoLynx to the other people on his team on that call. It was great. Now, we have to go and close that deal, right? And there's other considerations like budget and timing and all of this.
But that's kind of the power of, hey, if you've used GoLynx before and it was part of your workflow, this is an easier sell than most. But the problem is if you haven't used GoLynx, then you fall into Rob Walling's world where you're like, why the heck would anyone buy this thing?
Yeah, I think what's exciting for us is that What we're seeing is, true, our target market continues to be technology companies, right? But there are non-technology companies, say in automotive, industrial, healthcare, government. And that is wide open greenfield opportunity for us.
And they are, I would say, in a sense, starved of productivity tools like GoLynx that technology companies use every day and take for granted. DocuSign, CRMs are just one classic example of that. But there's so many other niche kind of productivity tools that if you work at a tech company, you're like, oh yeah, of course this works. Of course this works.
And that kind of migration from technology companies to non-tech, we're seeing that live in our pipeline. And that's what I'm most excited about because... You're right. It'd be one thing if it was kind of slowly moving across tech companies. That'd be a slow kind of growing market. But because we have non-tech companies adopting this as well, that's kind of what I'm most excited about.
For example, we have a nonprofit customer who said, truly, when new employees join and they use GoLynx, they were working at other nonprofit companies. before. Like this is, it's just magic. It's just, it just works. And that's kind of the magic that we're trying to achieve, not just that tech companies, but non-tech companies.
I would agree. I mean, we have customers who have been with us for four or five years now and the companies are growing, which is great for us because again, we charge per seat. But we see the, hey, new people join the company, they start using GoLynx and it just expands the overall pie for us. And that's exciting for us. And that's what we're really trying to achieve.
Yeah, that's what we're really trying to solve for is what is the repeatable marketing funnel that works for us, right? We've tried outbound email. We've tried, you know, Google AdWords, of course. We've tried all the different kind of playbook items, and we're still really searching for what is the best example. that says I can put in X amount of effort and time and money resulting in Y leads.
That part of the funnel we have not yet solved for yet. And that's part of the journey that we're on.
Yeah, I agree. This is actually a common topic for our TinySeed masterminds group, actually, of, okay, we have a product that we think is working now. How do we reach the right people at the right time? And I think that's actually some of the value in the community as well, right? Because
I mean, I just use a Slack channel all the time to ping people and be like, hey, we're thinking about trying this. We are doing this. And just people that have been on that journey before, it's just super helpful to get all of their thoughts.
Yeah, so I have been interested in my own startup for the longest time. I can't even begin to tell you how long it's been. And part of the problem was, how do I stand something up, right? How do I get the first customer? How do I get the first product out the door? How do I get first interest? And that to me was a big enough barrier that it felt like diving off the deep end, right?
What ended up happening was I've been looking for businesses to buy on various marketplaces. And one that came across for me on Quietlight was John's business, this Trotto business. And John's part of the story is really he built this thing to be sustainable. But he has a full-time job as a software engineer. And this business just wasn't getting enough care and attention that it needed.
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