Andy MacMillan
๐ค SpeakerAppearances Over Time
Podcast Appearances
Take a look at this slide.
How does it make you feel?
And so one of the things we want to do is expand our product portfolio to go meet that demand more head on, speak to that audience more.
with our product and with our market messaging.
So that's part of the expansion we've seen in these accounts that we have already, where customers are saying, hey, who marketed your product to do A, which was usability and design research, but we're using it to do all these other things.
We're doing a voice of customer program.
One of my customers has an executive team that every month, every executive for 30 minutes has a call on our platform, a virtual discussion with an end user of their product.
And they just ask them, how's it going?
And what are you doing with the product?
And what do you like about it?
What do you not like about it?
We didn't design it as a voice of customer platform, but it's a really good use case for our product and for what our panel provides.
So I think that's a really big opportunity for the company.
It really speaks to that human insights concept, but it's not just about design feedback.
It's about any place that you want to put your actual customer in the middle of a process, a conversation with people that meet your prospect or customer demographics.
Yeah, we go up and down between about 115 and 117.
Pretty healthy.
Really positive.
Net retention, I will add, and this is one of my hot button issues as a SaaS CEO, I actually think there's significant room to grow that higher.
And the way we're going to grow that higher is by not focusing on net retention, is we're going to focus even more on gross retention, which is, to me, every customer that spends a dollar of this should get more than a dollar of value out of the product or service that they buy from us.