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Andy MacMillan

๐Ÿ‘ค Speaker
210 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

Take a look at this slide.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

How does it make you feel?

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

And so one of the things we want to do is expand our product portfolio to go meet that demand more head on, speak to that audience more.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

with our product and with our market messaging.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

So that's part of the expansion we've seen in these accounts that we have already, where customers are saying, hey, who marketed your product to do A, which was usability and design research, but we're using it to do all these other things.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

We're doing a voice of customer program.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

One of my customers has an executive team that every month, every executive for 30 minutes has a call on our platform, a virtual discussion with an end user of their product.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

And they just ask them, how's it going?

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

And what are you doing with the product?

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

And what do you like about it?

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

What do you not like about it?

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

We didn't design it as a voice of customer platform, but it's a really good use case for our product and for what our panel provides.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

So I think that's a really big opportunity for the company.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

It really speaks to that human insights concept, but it's not just about design feedback.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

It's about any place that you want to put your actual customer in the middle of a process, a conversation with people that meet your prospect or customer demographics.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

Yeah, we go up and down between about 115 and 117.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

Pretty healthy.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

Really positive.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

Net retention, I will add, and this is one of my hot button issues as a SaaS CEO, I actually think there's significant room to grow that higher.

SaaS Interviews with CEOs, Startups, Founders
1401 UserTesting CEO "We're at $65m in ARR Now, Hoping to Break $80m by EOY" across 3000 paying customers

And the way we're going to grow that higher is by not focusing on net retention, is we're going to focus even more on gross retention, which is, to me, every customer that spends a dollar of this should get more than a dollar of value out of the product or service that they buy from us.