Angus Fletcher
speaker
2,582 appearances
3 recordings
2 series
first heard Mar 2025
last heard 8 Jul
Angus Fletcher’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
How could there be an old answer for a new question?
If somebody knows the answer to your question already, that's not the answer.
That's how you start to realize it is that you're asking a question that no one's asked before.
An SOP is a military standard operating procedure.
And so what's really interesting is the question of when to be creative and when not to be creative.
and you see this all the time with creatives, is when they're not in the studio or they're not doing their creative work, they're making their life harder than it needs to be because they're constantly being creative in moments where you shouldn't be being creative.
And so there's this thing that the military likes to refer to, which is common sense.
And common sense is basically matching the newness of your action to the newness of the times.
Tell me more about that.
So anytime you're in a situation that's changing rapidly, what that's telling you is that you don't want to use an old playbook.
That's right.
Because there's new questions that are being asked.
And so the old answers won't work.
And so what you've got to do is you've got to start to up your creativity to match the speed of situational change.
However, if you're in a familiar environment, you should use a familiar answer.
And what we find with a lot of people who are creatives is they insist on being creative all the time, even in the familiar environments.
Just wear regular clothes, man.
You know, no, no, no, no.
I've got to figure out a totally new outfit to wear to this thing.
No, no, no, it's just fine.
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