Anna Wintour
speaker
1,176 appearances
1 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Anna Wintour’s voice in public audio — every appearance, attributed to the second.
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Appearances
Anna's bias toward action revealed itself.
She assigned a spring fashion preview celebrating the season 9-11 had canceled.
While others froze, Vogue published, but 2008 revealed her true genius.
While other executives partied through 2007, Anna and publisher Tom Florio were studying currency rates.
The euro-dollar shift was crushing European luxury brands.
They saw the canary in the coal mine.
They built three scenarios—belt tightening, major cuts, or catastrophe mode—
When Bear Stearns collapsed, Florio warned other Condé Nast publishers.
They laughed.
Anna and Tom executed their plan.
The result?
Condé Nast ad pages dropped 30% in 2009, wiping out nearly $1 billion in revenue.
Vogue was one of only two magazines that stayed profitable.
Famously, after the 2008 crisis, Anna said internally, we will not participate in the recession.
The pattern never changed.
Position yourself for multiple possible futures.
Prepare to the extent possible.
Execute.
No emotion.
Whether 9-11, 2008, or any crisis between, Anna's approach was identical.
Showing 881–900 of 1,176 · page 45 of 59
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