Anna Wintour
👤 SpeakerAppearances Over Time
Podcast Appearances
The 2008 lesson went deeper.
When budgets shrink, profitable divisions survive.
Unprofitable ones don't, no matter how prestigious they are.
Anna understood in good times, excellence matters.
In bad times, only profit matters.
Crises don't build character.
It reveals who was positioned and who was pretending.
As Warren Buffett says, only when the tide goes out do you discover who's swimming naked.
By keeping Vogue profitable when others bled, Anna made herself indispensable.
While others around her were losing their job, no one could come at the queen.
The digital revolution should have killed Anna's tenure at Vogue.
Instead, she weaponized it.
Vogue.com traffic grew from 1 million to 10 million monthly visitors.
Same principles, new medium, impeccable visuals, exclusive access, celebrity partnerships.
But Teen Vogue revealed her real genius.
In December 2016, Teen Vogue publishes Donald Trump is Gaslighting America.