Anna Wintour
👤 SpeakerAppearances Over Time
Podcast Appearances
The media world gasps.
a fashion magazine doing some serious political commentary.
Anna's response, more please.
She understood controversy drives engagement.
Engagement drives revenue.
Teen Vogue's traffic exploded from 2 million to 12 million.
Print subscribers tripled.
The lesson, your sub-brands can take risks your main brand can't.
Use them as laboratories.
Anna became obsessed with metrics.
The woman who once cared only about aesthetics now lived for traffic reports.
The 2015 Met Gala coverage set records she'd chase after every year.
She found the Holy Grail, modernizing her greatest creation while expanding its reach.
Even her Go Ask Anna YouTube series in 2018 was strategic, answering random questions.
No, humanizing her brand while maintaining mystique.
Digital transformation isn't about abandoning what made you successful.
It's about translating it into a new medium.
Anna didn't become a different person online.
She became a more measurable version of herself.
And in digital, what can't be measured can't be monetized.