AnnaMaria Andriotis

speaker
201 appearances 3 recordings 1 series first heard Dec 2018 last heard Oct 2019

AnnaMaria Andriotis’s voice in public audio — every appearance, attributed to the second.

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And it's been a difficult calculation for the banks because these so-called gamers are also – they often have the profiles of consumers that the banks want.
They're affluent.
They pay their bills on time.
They have high credit scores.
And they're looked at as consumers who they can then sell other products to, right?
Right.
So the banks still want to hold on to them.
What does that mean?
Essentially, in some ways, to subsidize having those cardholders, they need to make up for that on the side of the cardholders who carry balances.
Well, banks mainly go after these types of consumers, one, because they're very likely to pay their bills.
And that means that the banks won't have to worry about delinquencies because they could sell them other products ranging from mortgages to wealth management.
And we see that, right?
It's very common to see banks selling cardholders other products or maybe offering incentives like
If you sign up for this card and you're looking for a mortgage, we'll give you the mortgage with an interest rate discount.
There are all these different combos that banks use that involve cards as a perk.
So the main reason they want them is because they're good credit risks and because they could sell them other products.
But that's not enough.
In order for credit card divisions to remain as profitable as they once were, it's really a matter of the interest rate game.
Mm-hmm.
It's also worth pointing out that the banks are also dealing with one more challenge in the credit card division that's impacting their profits.
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